Business > CASE STUDY > BUS 3030 Week 5 Assignment 1.docx BUS3030 Price and Place“ Amazon Firestick Capella Uni (All)
BUS 3030 Week 5 Assignment 1.docx BUS3030 Price and Place“ Amazon Firestick Capella University BUS3030 Place This product is mainly sold at Amazon online shopping website, however you can purch... ase this product at many of the major retail stores such as Target, Best Buys, Staples so there is no waiting for shipping you can go down to your local store and purchase one. Many households have signed up for Amazon Prime Membership where they can purchase items and have them shipped within 2 days. Amazon also have Kiosks in Sacramento and San Francisco where this product can also be purchased. Amazon has thought of all aspects of where to place this product to make it accessible and for sales to be successful. Amazon™s main component in marketing strategies is communicating with their target audience and they encourage their customers to visit their websites and utilize their online services. Their e-commerce website is where most people buy such products however they also can provide store locations and sites where the product is sold, and this reaches out to customers so that they can physically assess the product prior to purchasing. I personally don™t think that Amazon could improve on much when it comes to the company™s decision to distribution as they are highly successful with the strategies they are already doing. If I had to choose one thing maybe it would be to have enough product that is available online and in stores so that the product is always available and never out of stock, as consumers wou. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]
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