Northern Alberta Institute of TechnologyECON 3340Corporate Research Paper- Dollarama

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Table of Contents Introduction____________________________________ 3 Non-Market Analysis ____________________________ 4 Integrated Strategy ______________________________ 7 Conclusion ____________... ________________________ 9 Bibliography __________________________________ 10 2Dollarama INC. is a Canadian value retailer with over 1200 locations across the country and has now expanded into Latin America. All Dollarama stores are currently corporately owned and operated. Dollarama offers an extensive variety of general merchandise, consumables, and seasonal items; selling these goods individually or in multiples at low, fixed price points that do not exceed four dollars. In 2009, Dollarama went public on the TSX under the symbol “DOL”. [Show More]

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