MBA FPX5012 FM Assessment3 1.docx MBA-FPX5012 Digit Marketing Plan: Walmart Snackies

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MBA FPX5012 FM Assessment3 1.docx MBA-FPX5012 Digit Marketing Plan: Walmart Snackies Capella University MBA-FPX5012- Marketing Management Business Context Walmart is one of those most recogniz... able brands across the world, specifically in the United States. It is the largest retailer in the world with over 2.2 million employees across 27 countries (Walmart 2021). Walmart™s 2020™s fiscal year brought in more than $500 billion in revenue. With its œeveryday low prices motto and cost-leadership strategy, Walmart provides a variety of products at low cost without losing value. In 2020, Walmart™s e-commerce division grew 37% from the previous year bringing attention to an opportunity to compete with its biggest competitor Amazon (Walmart 2021). In 2012 Walmart Lab™s launched a snack subscription services called Goodies.co, which sends members themed boxes of 5-8 healthy sample snacks monthly for the flat fee of $7 (Lawler, 2013). Walmart wanted to encourage customers return to the Goodies site to rate the items and buy the full-sized versions. Customers can gain enough points through reviews to redeem for a free box. The boxes are developed by Walmart™s internal tasting lab, which reviews and provides feedback for featured items. After about a year in the beta-testing phase, Walmart Labs shutdown Goodies.co in 2013 citing the launch was merely a test and the customer feedback would be used for future launches (Lawler, 2013). Now relaunched as Snackies, this subscription box will still be priced at $7, le. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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