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Public Relations 220_ Iowa State University _Test 3 Exam Study Guide_2019_Already Graded A.

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PR 220 Study Guide Latest Exam 2019 Fri Sep 2019 Licensure for public relations professionals Two major public relations professional associations Advantages and disadvantages of ethical codes... Competing duties Dominant Coailation Legitimacy Organic search results status conferral Transparency Recruitment Press agentry/publicity Public Information Asymmetrical Symmetrical Public Relations Crowdsourcing Publics Farm Bulletins in Iraq Vox populi Samuel Adams tactics during American Revolution Amos Kendall Ivy Lee Hamilton Mercer Wright Edward Bernays Arthur Page Moss Kendrix Applied social science Greenwashing Ethics Pseudo event Objectivity Inez Kaiser Kings of Ancient India Settling the American West with immigrants Spin Generalist Generalist B2B Specialist Specialist Media catching Corporate Social responsibility Government relations Government relations Non-profit organization Non-Profit Organizations Types of public relations employers Types of public relations employers News driven relationships News driven relationships Communal/Exchange relationships Relationship maintenance strategies B2C Newsworthiness newsworthiness Pitching pitching Issue-driven relationships issues-driven relationships Internal publics internal publics External publics external publics Milton Freidman and competing loyalties Pubic affairs Legislative relations legislative relations Brand journalist brand journalist The free flow of information Participatory media participatory media Public relations career path public relations career path Technological covergence Black box fallacy black box fallacy Economic convergence economic convergence Cultural convergence Professional convergence professional convergence Search advertising search advertising Advertising advertising Analytics analytics Third-party credibility third-party credibility Expectations of a public relations professional expectations of a public relations professional Mentors mentors Integrated Marketing Communication integrated marketing communication 4C's of marketing 4 types of brand journalism 4 types of brand journalism Resource dependency theory resource dependency theory Coorientation coorientation public relations skills Media catching/newsjacking Corporate Social Responsibility (CSR) public relations resumes Communal relationships exchange relationships relational maintenance strategies Business to Business relationships business to consumer relationships public affairs case study technological convergence 4 Cs of merketing Controlled Media Uncontrolled Media Meaningful action Strategic planning process 4-step process owned media earned media paid media shared media formative research summative research zombie followers billable rate pro bono proselytilizing qualitative research quantitative research formal research primary research secondary research focus groups kimberly-clark case study media gatekeepers . mission statement SWOT analysis Gruning's situational theory and constraint recognition Food Dialogues exampleTerm . SMART objectives Output objective Outcome (impact) objective Timetables Gantt Chart "open" communication (specifically with employee communication) consumer relations creative and unique tactics Biography Explainer video AP Style Bounce Rate Conversion Rate Likert-type scale/research Freelancer News Release Video Postproductions Social Media Release (SMR) Public Domain Images Keywords Inverted Pyramid Evaluation Stock Images Barcelona Declaration of Priciples Eye-tracking Gatekeeper(ing) Qualitative measurement Quantitative measurement Readability tests Focus Goups Media Monitoring Communication outcomes/outputs Advertising Value Equivalences (AVE) Ethical concerns regarding statistics and evaluation Listicle Storytelling Delayed lead Writing styles Expertise as an ethical component of public relations Magic Bullet Theory 2-step theory n-step theory opinion leaders Social diffusion theory Influencers Podcasts Selective Attention Rules for mobile content Portmanteau Insider Trading Appropriate of Likeness or Identity Trade Secrets Social media and crises Dialogic communication Monologic communication clear and present danger Defamation . International public relations Unintended Consequences plagiarism Public diplomacy Mediated public diplomacy Copyright infringement Gamification Cultural Intelligence Self-efficacy Peace Corps definition of culture High-context communication low-context communication Digital divide . Next Century Cities Bolstering Social media creators Crisis Response strategies The boomerang effect Prioritization Life cycle of an issue Responsible supply chain management Contingency theory Issues management Defining big data Situational Crisis Communication Theory Pure advocacy pure accommodation Globalization Crisis Types Bid Data and productivity levels 3 Sources of big data: [Show More]

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