MISM 2301MISM 2301 Amazon Session 1: Amazon.com Case Study Questions and Answers. Northeastern University

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Assignment Questions with Answers 1. What is Amazon’s business and what factors are critical to its success? [list or table] 2. What challenges did Amazon face when it first entered the marketpl... ace? [list] a. First mover disadvantage – there was no established business model or standardized business process to replicate b. No existing competitors = Nothing to compare performance against c. There was no standardized IT products when Amazon started in 1994: web platforms, ecommerce software, event notification software d. High start up costs for the fulfillment center facilities ($50 million each), web development and maintenance, IT acquisition, IT staff 3. What information is required by Amazon to transact, to manage, and to innovate? [table] [Show More]

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