[u08a1] GLO-BUS Decision for Year 12 Team F

Document Content and Description Below

Good Evening Class: During the twelfth year we made some major changes to our strategy. We wanted to work on increasing out image rating, P/Q rating and our Net Revenue. We focused on growth more t... han profit and tried to gain market share. In addition we lokked at our pricing to see fi we could be more competitive. Here is our strategy during year 12 for our company Friendly Fotos: Year eleven we actually ranked in the top 25 across the country, so we are very excited! Even though we made some advancements we still moved done in our overall by 5 points, so there is definitely room for improvement. We are now tied for third place; however, we are trying to see what can be done to increase our image rating. Product Design – During the 12th year we increased our entry level camera’s P/Q rating to 3½ stars and a 4 star P/Q for the multi-feature cameras. We decreased the entry level camera down to two focusing more on our multi feature camera. We also made a few other design adjustments in an effort to increase the P/Q rating. [Show More]

Last updated: 1 year ago

Preview 1 out of 5 pages