University of Nebraska, LincolnMNGT 475Common Case Analysis: Cracking the Code at Coconut Calendar

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Common Case Analysis: Cracking the Code at Coconut Calendar SWOT Analysis Strengths Regnier, the founder of the Coconut Calendar, had a strong background of programing and graphic design. She also... had an open mindset of developing the firm. She concentrated on improving customer satisfaction and internal workflow. Besides, the company had the ability to customize its services but after the market research, the company shift to enterprise platform. In addition, the company also expanded the functionality of the product such as data management, analytics, and reporting. Another strength of the company is employee loyalty because there were less competitors in Saskatoon. Weaknesses The company’s scale is not large enough to be self-sustain. Google and other research engines offered paid search spots for companies that paid more. It led to the difficulty of entering the U.S market since there were a lot of large competitors [Show More]

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