Unit VI Case Study.docx MBA 5401 Colombia Southern University MBA 5401 Unit VI Cas

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Unit VI Case Study.docx MBA 5401 Colombia Southern University MBA 5401 Unit VI Case Study Soma Bay Prospers with ERP in the Cloud Soma Bay is known as a first class resort located in Egypt. ... The community is known for their resorts, spa, stores as well as luxurious vacation homes. In 2011, Egypt was struggling with political turmoil and the president was overthrown. This caused Egypt ™s economy to spiral (Laudon, K. C., & Laudon, J. P. 2020). Soma bay started to see a drop in their tourist revenue. Soma Bay noted that approximately 1.3 billion US dollars was lost in revenue. This was due to an airline that was shot down and tourists felt that it was not safe to come to the resort. Soma Bay quickly realized in order to stay alive; they need to implement a technology software that will help them identify where their profits are and what was causing the loss in revenue (Laudon, K. C., & Laudon, J. P. 2020).. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

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