TEST BANK FOR MARKETING BY LAMB C., JR., HAIR J.,JR., MCDANIEL C., FARIA A

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Chapter 1—An Overview of Marketing MULTIPLE CHOICE 1. What is the definition of marketing? a. planning sales campaigns b. selling c. advertising and promotion activities d. a philosophy that s... tresses customer satisfaction ANS: D PTS: 1 DIF: Definition REF: p. 4 OBJ: 1 BLM: Remember 2. A business is concerned with many day-to-day activities. Some of the most important are the planning and conception of the product or service, its pricing policy, and the distribution strategy. What are these activities part of? a. human resources b. production c. marketing d. accounting ANS: C This description contains three of the four main activities included in the marketing function. Many students may mistakenly believe that marketing is concerned only with promotion. PTS: 1 DIF: Comprehension REF: p. 4 OBJ: 1 BLM: Remember 3. Which of the following is a set of activities used to implement a management orientation that stresses customer satisfaction? a. a control system b. customer management c. planning strategy d. marketing ANS: D PTS: 1 DIF: Definition REF: p. 4 OBJ: 1 BLM: Remember 4. Marketing is an organizational function and a set of processes for creating, communicating, and delivering which one of the following to customers? a. sales b. benefits c. satisfaction d. value ANS: D PTS: 1 DIF: Definition REF: p. 4 OBJ: 1 BLM: Remember [Show More]

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