Marketing > STUDY GUIDE > CloudStrat-Group 9 MARKETING 06 (All)
CLOUDSTRAT: MANAGING MIGRATION TO THE CLOUD Submitted by Group 9: Arunima Pokhriyal Nikhil Mittal Parth Choudhary Rasika Vatsala LEGASOFT: BACKGROUND • LegaSoft already is dominant in Legac... y market and wants to enter SaaS market • Legacy offerings of LegaSoft must not be cannibalised by SaaS offerings as Legacy offerings giver higher up-front payments. SaaS was predominantly targeted at small and midsized business owing to : • lack of in-house IT staff to deploy legacy software • lack of financial resources to make large capital investments • SaaS can be monthly subscription and maintenance is done by vendors Human Capital Management: HumanSoft • HCM or Human Capital Management is an emerging new product category which can either be developed internally or acquired from HumanSoft. Perk of acquiring HCM are: • Quicker entry into market • First Movers Advantage Cons: Integration Cost. • Usability refers to the ease of use of your product • Feature Richness is the research focused at enriching the existing features and/or adding new features in the product to make it more desirable by the customer • Reliability is the research work focused at increasing the life of the [Show More]
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