SOPHIA PATHWAYS Introduction to Business Milestone 2. Complete with Answers

Document Content and Description Below

SOPHIA PATHWAYS Introduction to Business Milestone 2. Complete with Answers. 23 questions were answered correctly. 1- Which of the following describes the purchase of a shopping good? ● Abby purc... hased a brand-new Corvette sports car. ● Abby purchased a bottle of mouthwash because she ran out of it the night before. ● Abby purchased a new sofa and futon after redesigning her living room. ● Abby purchased a soft drink and muffin on her way to work. CONCEPT Product Hudson had an idea for a new style of lunch box for kids to use when going to school. When he founded his company, he stated that a certain portion of the profit made from every lunch box would be donated to feed hungry kids. 2- What type of social responsibility stance below did Hudson take? ● Accomodative ● Proactive ● Obstructionist ● Defensive CONCEPT Ethics and Marketing 3- Which of the following is NOT a problem associated with the use of social media in marketing? ● Legal issues related to consumer privacy ● Using social media to build customer loyalty ● Staying current with technology changes ● Constant need for new content CONCEPT Technology and Marketing 4- Which of the following is a disadvantage to using an intermediary? ● Can increase the cost of a product or service ● Can increase distribution capabilities ● Can provide expertise a business may lack ● Can provide convenience for the consumer CONCEPT Place 5- Which of the following is true about promotion? ● Companies typically select one type of media to use for promotional purposes. ● Public relations is considered promotion for some companies. ● Promotion involves selecting the appropriate distribution channel for goods. ● Companies rely more on traditional advertising media than on internet advertising. CONCEPT Promotion 6- Which of the following is true about a market segmentation? ● Focuses more on promotion strategies than pricing strategies ● Describes the phases a product goes through during its lifecycle ● Details all of the possible markets a company should try to reach ● Subdivides the market based on customer traits to focus marketing efforts CONCEPT Marketing Strategy [Show More]

Last updated: 1 year ago

Preview 1 out of 7 pages