NETW-583 Week 6 Case Study 4: Google’s Attempt to Buy Into Wireless (GRADED A)

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NETW-583 Week 6 Case Study 4: Google’s Attempt to Buy Into Wireless 1. Why did Google make this move? What do they hope to accomplish? The reason behind to buy wireless via 700 MHz Spectrum ... Auction was to ensure the openness of the 700 MHz spectrum. Now, in order to accomplish that Google proposed some provisions that it would accomplish and these provisions were: • Open Applications: Under this it aimed that consumers shall be able to download and use any kinds of software apps, contents and services desired. • Open Devices: Here consumers shall be able to utilize a handheld communication device with whichever wireless network they prefer. • Open Services: The third parties shall be able to acquire the wireless service from 700 MHz licensee on a wholesale basis which is based on reasonable non- discriminatory commercial terms. • Open Networks: Parties like internet service providers shall be able to interconnect at any technically feasible point in a 700 MHz licensee wireless network. 2. How does Google's support for Open Access fit into Google's plans? Google wants to bring the desktop computer based of Internet receptiveness to the versatile world with the goal that clients had more decision in portable administrations and applications, as well as cost. Google's help to Open Access was what truly made this a popular decision. The access to world-class data is conceivable as a result of the transparency of the Internet. Any business person with a thought has dependably possessed the capacity to make a site and offer their ideas all around, without paying This study source was downloaded by 100000845689434 from CourseHero.com on 05-06-2022 08:03:00 GMT -05:00 additional tolls to have their substance seen by other users. Google was instrumental in getting the FCC to embrace supposed "open get to rules" that would guarantee purchasers could utilize any cell phone they pick on a huge piece of the700MHz range (simple TV band). Verizon is revealing its 4G arrange under openness permit conditions that Google convinced the FCC to embrace. 3. It looks like Google wants to get into wireless, yet wireless is not one of Google's core competencies. What should Google do about this? One of the core competencies of Google is advertising or marketing for online platforms such as Internet. But with increasing competition and globalisation Google wants to increase its core competencies. For example recently it has developed software applications such as Google Docs, Maps and various applications also it has tried to make hardware devices such as Google Pixel phone. So, recently Google has tried to increase its competencies. Now, in order to get into wireless it has already tried investing into SpaceX in order to provide wireless connection across the globe through satellite internet remotely. In order to enter into wireless network service provider, it can collaborate with the existing providers and try to bring its idea on the platform. Likewise it has already collaborated with Sprint for WiMax services. This can be an looked as an opportunity for other service providers across the globe to collaborate with Google and enter the market. 4. Apply as many COs as you can to Google's attempt to buy into wireless. The Course objectives that can be applied on Google’s this move is A, where the it describes the Google dynamics and its context that shows its structure. Other than that CO This study source was downloaded by 100000845689434 from CourseHero.com on 05-06-2022 08:03:00 GMT -05:00 C is one that is discussed as Google’s core competencies such as advertising. And finally CO D and E also can be seen in this move because Google is trying to innovate with help of collaborations with existing wireless operators like Sprint. And also the strategies such as investing in SpaceX in order to provide remote satellite internet across the globe. Reference: Anne B, September 2007, Google vs. Verizon: The ‘open access’ saga continues, Retrieved from https://www.cnet.com/news/google-vs-verizon-the-open-access-saga-continues/ Fierce Wireless, May 2008, In open access environment, Internet giants like Google still need operator friends, Retrieved from http://www.fiercewireless.com/wireless/open-access- environment-internet-giants-like-google-still-need-operator-friends Greg S, March 2008, Google gets what it wanted from 700 MHz auction, Search Engine Land, Retrieved from http://searchengineland.com/google-gets-what-it-wanted-from-700mhz- auction-13615 Peter S, Nov 2007, IDG News Service, Google Readies Wireless Bid, Retrieved from http://www.pcworld.com/article/139762/article.html This study source was downloaded by 100000845689434 from CourseHero.com on 05-06-2022 08:03:00 GMT -05:00 [Show More]

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