Meta Carta - Case Study Analysis - CASE STUDY META CARTA

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The idea, contrived by John, was revolutionary in the way of snapshotting a location’s landscape and vegetation in one instance. John wanted to create software that could search through online inf... ormation and unstructured documents and identify which specific geographic location that document is referring to. In essence, the search engine would build maps based upon textual data. The initial program they developed was able to produce locations on a map based upon search terms.2 As in terms of reach, the team decided to charge the service instead of releasing it for free to the public. The MetaCarta team thought the capability would be useful as an enterprise search engine, such as government agencies and Fortune 500 companies, while the new business model did not target as large of a market, the core customer was clear and the value proposition meant that the customer should be willing to pay for the product [Show More]

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