Unit I Essay BBA 3201.docx BBA 3201 The Relationship Between the Marketing Concept

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Unit I Essay BBA 3201.docx BBA 3201 The Relationship Between the Marketing Concept & Market Myopia Columbia Southern University BBA 3201 Principles of Marketing The Relationship Between the ... Marketing Concept & Market Myopia The marketing concept can be defined as the use of marketing data to better understand and provide greater focus on not only needs, but also the wants, of customers (Gitman, McDaniel, & Shah, 2018). An organization can use this data to develop marketing strategies that will not only satisfy the needs of their customers but also allow them to accomplish the goals of set forth by the organization. For example, when an organization identifies a consumer ™s needs and then produces a good, service, or idea that will satisfy the consumer ™s needs they have used the marketing concept. Marketing myopia was a concept that was originally introduced by Theodore Levitt in Harvard Business Review. Le. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

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