Marketing Test Bank by Lamb C, Jr, Hair J, Jr, McDaniel C, Faria A. 933 pages Test bank includes multiple choice questions with answers.Test covers all 19 chapters from actual textbook.Content Download To Score An A.

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Marketing Test Bank by Lamb C., Jr., Hair J., Jr., McDaniel C., Faria A. 932 pagesTest bank includes multiple choice questions with answers.Test covers all 19 chapters from actual textbook.ContentTe s... t bank includes multiple choice questions with answers.Test covers all 19 chapters from actual textbook.Content An Overview of Marketing Strategic Planning for Competitive Advantage Ethics and the Marketing Environment Consumer Decision Making Business Marketing Segmenting and Targeting Markets Decision Support Systems and Marketing Research Product Concepts Developing and Managing Products Services and Nonprofit Organization Marketing Marketing Channels and Supply Chain Management Retailing Integrated Marketing Communications Advertising and Public Relations Sales Promotion and Personal Selling Pricing Concepts Setting the Right Price Customer Relationship Management Marketing on the Web Show Less [Show More]

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