BUSN100 Midterm Exam (APUS) Question 1 of 10: In your own words explain, are entrepreneurs born or made? Question 2 of 10: In your own words, what is a venture capitalist? Question 3 of 10: In your ow... n words, explain three of the nine building blocks for managers to use in developing an innovative and effective business model Question 4 of 10: What is a competitive advantage? How does marketing contribute to the creation of a competitive advantage Question 5 of 10: What is market segmentation? List the steps in the market segmentation process Question 6 of 10: Discuss several reasons why marketers continue to have a difficult time understanding, predicting, and explaining consumer behavior Question 7 of 10: In your own words, what are the characteristics of the four types of business legal entities? Question 8 of 10: How does the cultural environment affect international marketing activities Question 9 of 10: Describe the advantages and disadvantages of a flat versus tall organizational structure. Question 10 of 10: Explain the concept of employees as stakeholders in your own words [Show More]
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