Instrucor Manual For Marketing Strategy 1CE O. C. FerrellMichael HartlineBryan W. HochsteinMarc Boivin. Complete download

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Table of Contents Contents ........................................................................................................................... 2 Preface to the Enriched Instructor‘s Manual... .......................................................................... 3 Additional Teaching Resources ............................................................................................ 3 About the Author ............................................................................................................... 4 Contents PART 1 Setting the Stage for Marketing Strategy CHAPTER 1 Marketing in Today‘s Economy CHAPTER 2 Strategic Marketing Planning PART 2 Discovering Market Opportunities CHAPTER 3 Collecting and Analyzing Marketing Information CHAPTER 4 Developing Competitive Advantage and Strategic Focus PART 3 Developing Marketing Strategy CHAPTER 5 Customers, Segmentation, and Target Marketing CHAPTER 6 The Marketing Program CHAPTER 7 Branding and Positioning PART 4 Putting Strategy into Action CHAPTER 8 Ethics and Social Responsibility in Marketing Strategy CHAPTER 9 Marketing Implementation and Control CHAPTER 10 Developing and Maintaining Long-Term Customer Relationships PART 5 Cases CASE 1 Tesla Races Ahead with Nontraditional Marketing Strategy CASE 2 E-commerce Soars with Shopify CASE 3 Shaw Communications: Let‘s (Maybe) Make a Deal CASE 4 Apple Bites Back CASE 5 Uber: The Opportunities and Challenges of Market Disruption CASE 6 Social Responsibility Is the Key Ingredient at New Belgium Brewing CASE 7 Bayer Grows with Monsanto Acquisition CASE 8 Netflix Fights to Stay Ahead of a Rapidly Changing Market CASE 9 Canadian Tire: Ahead by a Century CASE 10 Google Searches for Solution to Privacy Issues CASE 11 Couche-Tard: Better Late than Never CASE 12 Mattel Gives Its Marketing Strategy a Makeover CASE 13 Starbucks Perfects Its Blend CASE 14 Zappos Finds the Perfect Fit CASE 15 Manitobah Mukluks: A Company with Heart and Soles CASE 16 Saputo: Handling a Fluid Situation CASE 17 The Canadian Football League: Big Field, Bigger Problems CASE 18 Walmart Dominates with World-Class Supply Chain CASE 19 Aritzia: Fashioning an Artistic Approach to Retail [Show More]

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