HM 441 TEST 2| 27 Questions with Answers 2023 ,100% CORRECT

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HM 441 TEST 2| 27 Questions with Answers 2023 You're overbooked by 1 room, its late and you need to walk 1 guest. which one should you walk? Male or female? - CORRECT ANSWER Male You need to... walk one of these guests Mr. Baum: generate $230 in room revenue and there is no way to know if he would spend more Ms. Kerry: generate $330 (2x165) in room revenue plus look looking...... - CORRECT ANSWER Mr. Baum What is a guest called who decided to stay past his or her scheduled check-out date? - CORRECT ANSWER Overstay What is an overstay? - CORRECT ANSWER They're staying over their reservation date; adding to their nights stayed. What is a stayover? - CORRECT ANSWER They're staying another night, but it's in their reservation. What factors increases the number of rooms expected to be available on a given date? - CORRECT ANSWER Understays Displacement analysis, quantitatively is - CORRECT ANSWER a four step process Displacement analysis is a four step process, what is the first step? - CORRECT ANSWER Establish net room revenue differential The Hip-Hop Hotel is expecting the arrival of a major pop star and her entourage while she performs three concerts in a nearby venue. Her security team has been working with the property management team to ensure that she is able to check in while the lobby is receiving minimal use. They've also demanded a long list of other accommodations that will keep the entire staff busy on the day of she checks in. What type of stay control tactic might the Hip-Hop Hotel institute? - CORRECT ANSWER Close to arrival Experienced hotel managers know of several preventive measures to avoid walking guests. Which of the following is not a common practice? - CORRECT ANSWER Compensate the guest In case of an overbooking situation, which customers you would definitely not like to walk under any circumstances? - CORRECT ANSWER Frequent stay guests Peggy is the revenue manager at a 1500 room hotel. For next Friday Peggy's PMS shows 300 check-outs, 900 stayovers, 250 transient arrivals and a 200-room group block that begins a three-day stay on that day. There are zero no shows, or cancellations forecasted. What is Peggy's current rooms available for sale for next Friday? - CORRECT ANSWER 150 What is the Rooms Available for Sale formula? - CORRECT ANSWER Total Rooms - (Stayovers + Out of order rooms + Expected arrivals + Expected walk-ins + Overstays) + Expected cancellations + Expected no-shows + Expected understays What risk does the use of overbooking fail to address? - CORRECT ANSWER Losses due to guest dissatisfaction In high demand periods, which stay control measure is seldom the best option for revenue maximization, restrict certain rates and extend the length of stay? - CORRECT ANSWER close to arrival Which stay control measure is seldom the best option for revenue maximization? - CORRECT ANSWER close to arrival (or CTA) What is the lodging industry term for the situation that occurs when a hotel is unable to accommodate a guest's reservation preference due to the unavailability of the room or service at the price, or on the date, originally requested by the guest? - CORRECT ANSWER denied (reservation) In displacement analysis, if a possible group reservation will bring $3,850 in rooms revenue but, according to your accurate forecast, you would expect to impact your future availability by displacing 33 transient demand rooms sold at $100 room/night, would you be inclined to accept or to deny this group reservation? - CORRECT ANSWER Based only on these numbers and taking into consideration nothing more, I would accept this current group booking request. Which of the following is a step in the displacement analysis process? - CORRECT ANSWER Establish net room revenue differential When might a revenue manager choose without questions to accept a less profitable group booking over more profitable transient business? - CORRECT ANSWER The group is a regular customer of the hotel or a key account group from your comp set. Why does Gabor Forgacs (your RM book's author) mentions in regards to displacement analysis that "the numeric results of the (displacement) analysis should not be the only criteria for the decision" p.57? - CORRECT ANSWER Because rather than a quick tactical interpretation of the numbers, one should consider other critical (and eventully strategic) information e.g. Existing competitor key account A displacement analysis should be conducted: - CORRECT ANSWER when accepting a group booking will mean turning other business away. Displacement Analysis can determine the quantifiable benefits of different options. However it needs to have the right circumstances. When is it appropriated? - CORRECT ANSWER When a reliable forecast indicates that there's more demand than our capacity, it will be a period of high demand Which of the following hotels would be most likely to need and benefit from displacement analysis? - CORRECT ANSWER an urban hotel during its busy season In a property forecasted high period of demand period, if the RM displacement analysis shows that by accepting a certain group the overall net revenue gain is positive (more revenues than the costs of displacement transient demand in the future), increasing profitability, than its Sales or Reservations departments should be inclined to: - CORRECT ANSWER Accept the group reservation An individual traveling, dining, attending a game or performance, or staying alone is usually referred to as a ______________. This type of guest may be also be defined as an individual hospitality customer. Think of a single person purchasing an airline seat, a meal, a ticket, or a hotel room; in RM we call this type of customer a - CORRECT ANSWER Transient What information is needed to calculate a net room rate? - CORRECT ANSWER room rate, variable costs, and all costs and fees that apply to the booking [Show More]

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