Content Marketing Hubspot Certification Verified Questions and Answers

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Content Marketing Ans- A strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and... ultimately to drive profitable customer action. The art of communicating with your prospects and customers without having to sell to them. 1st Sign of Content Marketing Ans- 4200 B.C. Content Ans- the message your content marketing strategy delivers Inbound Methodology Ans- Attract Convert Close Delight Attract (Inbound Methodology) Ans- blog, keywords, social publishing Strangers >> Visitors Convert (Inbound Methodology) Ans- forms, CTA, landing pages Visitors >> Leads Close (Inbound Methodology) Ans- CRM, email, workflows Leads >> Customers Delight (Inbound Methodology) Ans- Surveys, smart content, social monitoring Customers >> Promoters Similarities between content marketing and inbound marketing Ans- Focus on: Empowering potential customers Building a lasting relationship with your audience creating valuable content that both entertains and educates Success relies on BOTH. Diffs between content marketing and inbound marketing Ans- inbound should be a superset- inclusive of you content assets but not limited to them. Steps to create a successful content marketing plan Ans- The power of story telling Generating content ideas Planning a long term content strategy Building a content creation framework Becoming an effective writer Extending the value of content through repurposing How to effectively promote your content Analyzing and measuring content Developing a growth marketing mentality Create content more easily Ans- by identifying your content marketing plan (long term) Business Storytelling Ans- creating alignment between your business and your prospects and your customers can be used in any form of media its about standing out, not blending in Business Story differ from regular story AnsGoal of Business Storytelling Ans- to make a human connection. its about resonating with people, people that need your help of guidance. Helps create contrast between options. Business Story Ans- will help your prospects make sense of decisions they're about to make. Whether deciding on a needed product or service or making a purchase. is why you're doing what you're doing and telling it in a way that appeals to your audience NOT a Business Story Ans- not just your history not cliche not what everyone else is saying Emotion Ans- gets remembered over logic. stories are how audiences rememeber The Golden Circle Ans- begins with starting about why why-innermost circle how- middle circle what- outermost circle Why (golden circle) Ans- why are you doing what you're doing? How (golden circle) Ans- how will this help your audience? What (golden circle) Ans- What are you offering? Why the order of telling the story matters Ans- It appeals to different areas of the brain. When you talk about why and how you're communicating with feelings and dealign with human behavior and story telling is all about making that connection. Always express they why to make a connection with customers Foundational Story Telling Elements Ans- Characters Conflict Resolution Characters Ans- Introduce the people involved- your readers/audience want them to see themselves as characters in your story and will be more likely to experience you g/s the connection between you, the storyteller, and the audience you must value and understand your audience and always be listening and respond to their wants and needs Make sure your focusing on the right characters Ans- start with your buyer persona Buyer Persona Ans- This semi-fictional representation of your ideal buyer can help guide you to understanding the goals and challenges that your character will face Storytelling points of view Ans- first person second person third person no right or wrong option first person Ans- when the character is yourself- I builds authority more confessional Use first person when there is a known person- author behind the content second person Ans- make it personal- you (your audience) must really understand the buyer persona tell the story in a way that shows empathy (find painpoints/goals) Third Person Ans- He said/ She said language case studies about your customers are good examples can be fictional or nonfictional Consistency Ans- is key when it comes to content and storytelling. Pick a point of view and stick to it. Conflict Ans- is the lesson in how the character transforms throu [Show More]

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