BUS FPX3022 Assessment2.docx BUS-FP3022 Forecasting and Planning BUS-FPX3022 Busine

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BUS FPX3022 Assessment2.docx BUS-FP3022 Forecasting and Planning BUS-FPX3022 Business Model and Supply Chain Strategy The Starbucks Company was founded in Seattle in 1971 by Jerry Baldwin, Gor... don Bowker and Zev Seigel with a vision to educate American consumers about the fine coffee drinking experience. In 1987 Howard Schultz took over the Starbucks Group, he wanted to create the Italian espresso bar experience in America by creating a personal relationship between the customers and their coffee [ CITATION UKE18 \l 1033 ]. With nearly 200,000 employees, with more than 25,0000 stores around the world, Starbucks has significantly grown year after year with few exceptions. Nearly 50% of Starbucks' 25,000+ restaurants are still company owned. The company is growing aggressively but its expansion strategy is not based on a shift towards a franchise-heavy model. Our forecast estimates that by 2023, the company will still have around a 50:50 ratio for franchised and company owned restaurants. œThe company wants its baristas to understand its culture, vision, and value statement, and believes that this is easier if more restaurants are company-owned [ CITATION Tre17 \l 1033 ]. Because Starbucks chooses to license, verse franchising, they remain in control of maintaining the company cultural, quality assurance and operational practices. Starbucks is more than just a place to go get a cup of coffee, there are a variety of different produces they offer their consumers. Products include bulk coffee, both whol. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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