Market Analysis Research Week 2.docx DAT/565 Market Analysis Research DAT/565 MBA Bus

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Market Analysis Research Week 2.docx DAT/565 Market Analysis Research DAT/565 MBA Business Plan Section 1: Business overview, mission, and vision Healers Pharmacy is the name of a proposed Busi... ness and the main goal of this pharmacy is to provide medication, especially the prescription medication for the patients at a reduced cost. The prescriptions will be sold at a low cost through proper maintenance of the efficiencies in the operation of the business while at the same time targeting a particular market segment that avoids disruption in cash flow. The company intends to carry out its activities from a single store to provide services to both of its market segment. Mission Statement-To provide customers with the best prices for their prescription medication through quality and convenience services. Vision Statement- Healers Pharmacy is committed being an integral member of the healthcare team responsible for the outcomes associated with the medication use process. Section 2: Market analysis The target market of the Healers Pharmacy, composed of two distinct groups, the local customers who are commonly referred to as the walk-ins, and the other category is the mail order customers. In this regard, therefore, to effectively reach the two diverse market segments, the Healers Pharmacy may utilize two major but different strategies. The two approaches the business will use include: Market Segmentation and the target market segment strategy (Winston, Stevens, Sherwood, & Dunn, 2013). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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