Ethical Socially Responsible Marketing Analysis MKT 574.docx RUNNING HEADER: Ethical an

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Ethical Socially Responsible Marketing Analysis MKT 574.docx RUNNING HEADER: Ethical and Socially Responsible Marketing Analysis MKT/574 Ethical and Socially Responsible Marketing Analysis Unive... rsity of Phoenix MKT/574 “ Marketing: Social, Mobile, and Analytics Introduction Patagonia is a company well-known for their efforts and success with sustainability efforts. According to Bright (2020), Patagonia is on the top 10 list of socially responsible companies. The home page of the website (Patagonia.com, 2021), immediately addresses their footprint and product decision making processes. Patagonias devotion to a business platform that revolves around being socially responsible is evident in every aspect of operation (Bright, 2020). Effects on Marketing Organizations have an obligation to be socially, ethically, and legally responsible not only to consumers, but also the environment and the overall impact to society (Parilti, Kulter Demirgunes & Ozsacmaci, 2014). Social responsibility as it relates to marketing suggests targeting consumers that want to make a positive impact with a purchase or loyalty to a business (Marshall & Johnston, 2019). Ethical responsibility relates more to the organizations intent to demonstrate an honest, fair, and responsible benefit to customers and society (Marshall & Johnston, 2019). Lastly, when it comes to the legal responsibility of an organizations marketing, a liability exists if said organization is not following laws, practicing ethical behavior, or representing products (Marshall & Johnst. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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