MKTG400 Week 2 Assignment.docx MKTG400 Week Two Homework Assignment American Public Uni

Document Content and Description Below

MKTG400 Week 2 Assignment.docx MKTG400 Week Two Homework Assignment American Public University MKTG400: Marketing Research Week Two Homework Assignment My paper will discuss the differences betw... een primary and secondary research along with comparing and contrasting three different types of primary research methods with their advantageous and their drawbacks. Lastly, I will discuss a common business problem and describe in detail the types of research I would use to attempt to solve this problem. What is the difference between primary and secondary research? The main difference between primary and secondary research is the level of involvement in research with the data gathering process. Primary research consists of the researcher gathering the data directly. They will be directly involved in the data collection and categorization process. According to Formplus, “In primary research, the researcher does not depend on already existing data, rather he or she collects first-hand information which serves as research materials for the systematic investigation (Formplus, 2021).” Primary research gives absolute ownership of the data research they collect such as important information about the consumer needs and their preferences. Secondary research relies on already existing data materials rather than gathering data directly. Secondary research is more time efficient research and less expensive. Secondary research includes internet sites, archives, libraries, educational institutions, and organi. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

Last updated: 1 year ago

Preview 1 out of 4 pages