C779 Web Development Foundations Master Test all (answers marked correct)

Document Content and Description Below

Dithering - ANSWER The ability for a computer to approximate a color by combining the RGB values. Hexadecimal - ANSWER A base-16 number system that allows large numbers to be displayed by fewer cha... racters than if the number were displayed in the regular base- 10 system. In hexadecimal, the number 10 is represented as the letter A, 15 is represented as F, and 16 is represented as 10. Rule - ANSWER In a style sheet, a format instruction that consists of a specified selector and the properties and values applied to it. Sans-serif - ANSWER A font style that does not use decorative strokes at the tips of characters. Includes the Arial font family. Selector - ANSWER In a style sheet, any element to which designated styles are applied. Serif - ANSWER A font style that uses characters with small decorative additions at the outermost points of the characters, called strokes. Includes the Times and Times New Roman fonts. Hyperlinks - ANSWER Embedded instructions within a text file that link it to another point in the file or to a separate file. link rot - ANSWER The phenomenon in which hyperlinks on a Web site gradually become invalid as referenced Web page content, links and page locations change. client-side script - ANSWER Code embedded into an HTML page and downloaded by a user; resides on the client and helps process Web form input. Common clientside scripting languages include JavaScript and VBScript. Common Gateway Interface (CGI) - ANSWER A program that processes data submitted by the user. Allows a Web server to pass control to a software application, based on user request. The application receives and organizes data, then returns it in a consistent format. server-side script - ANSWER Code that resides on a server to help process Web form input. Server-side CGI scripts are commonly written in Perl. image map - ANSWER A Web page image with clickable regions that are defined as "hot spot" hyperlinks to other pages or page sections. more bandwidth. - ANSWER To download a large file in a short amount of time, you need: SSL and TLS are protocols that provide authentication and encryption to secure transactions - ANSWER Which of the following is true of Secure Sockets Layer (SSL) and Transport Layer Security (TLS)? mind share. - ANSWER To design Web pages to be part of a larger marketing strategy, you need to help establish name and brand recognition, otherwise known as: Because you pay to have your page listed as highly as possible in search engine rankings instead of optimizing pages to help make them appear naturally more relevant - ANSWER Why is pay per click (PPC) not considered an "organic" Internet marketing technique? That you have requested a file that does not exist on the specified Web server - ANSWER What does an HTTP 404 error signify? 3-D Secure - ANSWER Which of the following is an XML-based protocol used by credit card companies to add security to online credit and debit card transactions? The Web site's default page - ANSWER When a user enters the minimum amount of information required to connect to a Web site, what will the HTTP server present to the user? Using trend-analysis software to analyze server logs - ANSWER Which of the following is an example of on-site Web analytics? Payment gateway - ANSWER What is the term for a hardware-based or software-based system that mediates between a merchant and an acquirer? An organization that issues digital certificates and helps to ensure the identity of a person, host or process - ANSWER What is a certificate authority (CA)? Aggregator - ANSWER Which term describes a business that markets and sells goods and services that it does not own or store? specify Unicode support for all of your site's Web pages - ANSWER To alleviate language concerns when designing Web pages that will be viewed globally, you should: feature crisp, concise text. - ANSWER Effectively designed business Web sites: To provide a way for a business's customers to find that business over the Internet - ANSWER What is the primary purpose of a business Web site? A site map allows visitors to view a summary of a Web site's structure. - ANSWER Why is a site map an important component of Web page accessibility? A Web site that targets consumers or end users, and sells products and/or services - ANSWER Which of the following best describes the business-to-consumer (B2C) e-commerce model? pull technology. - ANSWER Providing information to a client only upon client request is an example of: the effect of marketing efforts influencing a particular target market or demographic. - ANSWER Mind share is: Java Database Connectivity (JDBC) - ANSWER Which of the following can be run on various systems and is used to update database files? vertical portals. - ANSWER Intranets and extranets are examples of: push technology. - ANSWER Automatically providing information to a client list is an example of: An application that conveys information provided by an end user on a user-input form to a Web server or a database server - ANSWER What is a Common Gateway Interface (CGI) application? Database connectivity - ANSWER Which of the following is considered a back-end issue? Demographics - ANSWER Which Internet marketing practice involves studying trends associated with particular population groups? horizontal portals. - ANSWER Yahoo! and Google are examples of: Business-to-business (B2B) - ANSWER Which term describes an e-commerce model in which a Web-based business sells products and/or services to other businesses? Structured Query Language (SQL) - ANSWER Which of the following is a language used to create and maintain professional, high-performance corporate databases? Brand - ANSWER What is the term for a concept or collection of symbols associated with a product, service or person? The brand should be simple - ANSWER Which of the following is an accepted branding concept in business? Customs - ANSWER Which term describes the national departments responsible for controlling items entering and leaving the country? Open Database Connectivity (ODBC) - ANSWER Which of the following is proprietary to Windows-based operating systems and is used to update database files? A Web site that allows all visitors to collaborate in its c [Show More]

Last updated: 1 year ago

Preview 1 out of  pages