C779 Web Development Foundations Master Test (with best solution)

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Dithering - ANSWER The ability for a computer to approximate a color by combining the RGB values. Hexadecimal - ANSWER A base-16 number system that allows large numbers to be displayed by fewer cha... racters than if the number were displayed in the regular base- 10 system. In hexadecimal, the number 10 is represented as the letter A, 15 is represented as F, and 16 is represented as 10. Rule - ANSWER In a style sheet, a format instruction that consists of a specified selector and the properties and values applied to it. Sans-serif - ANSWER A font style that does not use decorative strokes at the tips of characters. Includes the Arial font family. Selector - ANSWER In a style sheet, any element to which designated styles are applied. Serif - ANSWER A font style that uses characters with small decorative additions at the outermost points of the characters, called strokes. Includes the Times and Times New Roman fonts. Hyperlinks - ANSWER Embedded instructions within a text file that link it to another point in the file or to a separate file. link rot - ANSWER The phenomenon in which hyperlinks on a Web site gradually become invalid as referenced Web page content, links and page locations change. client-side script - ANSWER Code embedded into an HTML page and downloaded by a user; resides on the client and helps process Web form input. Common clientside scripting languages include JavaScript and VBScript. Common Gateway Interface (CGI) - ANSWER A program that processes data submitted by the user. Allows a Web server to pass control to a software application, based on user request. The application receives and organizes data, then returns it in a consistent format. server-side script - ANSWER Code that resides on a server to help process Web form input. Server-side CGI scripts are commonly written in Perl. image map - ANSWER A Web page image with clickable regions that are defined as "hot spot" hyperlinks to other pages or page sections. more bandwidth. - ANSWER To download a large file in a short amount of time, you need: SSL and TLS are protocols that provide authentication and encryption to secure transactions - ANSWER Which of the following is true of Secure Sockets Layer (SSL) and Transport Layer Security (TLS)? mind share. - ANSWER To design Web pages to be part of a larger marketing strategy, you need to help establish name and brand recognition, otherwise known as: Because you pay to have your page listed as highly as possible in search engine rankings instead of optimizing pages to help make them appear naturally more relevant - ANSWER Why is pay per click (PPC) not considered an "organic" Internet marketing technique? That you have requested a file that does not exist on the specified Web server - ANSWER What does an HTTP 404 error signify? 3-D Secure - ANSWER Which of the following is an XML-based protocol used by credit card companies to add security to online credit and debit card transactions? The Web site's default page - ANSWER When a user enters the minimum amount of information required to connect to a Web site, what will the HTTP server present to the user? Using trend-analysis software to analyze server logs - ANSWER Which of the following is an example of on-site Web analytics? Payment gateway - ANSWER What is the term for a hardware-based or software-based system that mediates between a merchant and an acquirer? An organization that issues digital certificates and helps to ensure the identity of a person, host or process - ANSWER What is a certificate authority (CA)? Aggregator - ANSWER Which term describes a business that markets and sells goods and services that it does not own or store? specify Unicode support for all of your site's Web pages - ANSWER To alleviate language concerns when designing Web pages that will be viewed globally, you should: feature crisp, concise text. - ANSWER Effectively designed business Web sites: To provide a way for a business's customers to find that business over the Internet - ANSWER What is the primary purpose of a business Web site? A site map allows visitors to view a summary of a Web site's structure. - ANSWER Why is a site map an important component of Web page accessibility? A Web site that targets consumers or end users, and sells products and/or services - ANSWER Which of the following best describes the business-to-consumer (B2C) e-commerce model? pull technology. - ANSWER Providing information to a client only upon client request is an example of: the effect of marketing efforts influencing a particular target market or demographic. - ANSWER Mind share is: Java Database Connectivity (JDBC) - ANSWER Which of the following can be run on various systems and is used to update database files? vertical portals. - ANSWER Intranets and extranets are examples of: push technology. - ANSWER Automatically providing information to a client list is an example of: An application that conveys information provided by an end user on a user-input form to a Web server or a database server - ANSWER What is a Common Gateway Interface (CGI) application? Database connectivity - ANSWER Which of the following is considered a back-end issue? Demographics - ANSWER Which Internet marketing practice involves studying trends associated with particular population groups? horizontal portals. - ANSWER Yahoo! and Google are examples of: Business-to-business (B2B) - ANSWER Which term describes an e-commerce model in which a Web-based business sells products and/or services to other businesses? Structured Query Language (SQL) - ANSWER Which of the following is a language used to create and maintain professional, high-performance corporate databases? Brand - ANSWER What is the term for a concept or collection of symbols associated with a product, service or person? The brand should be simple - ANSWER Which of the following is an accepted branding concept in business? Customs - ANSWER Which term describes the national departments responsible for controlling items entering and leaving the country? Open Database Connectivity (ODBC) - ANSWER Which of the following is proprietary to Windows-based operating systems and is used to update database files? A Web site that allows all visitors to collaborate in its construction - ANSWER What is a Wiki site? Search engine optimization (SEO) - ANSWER What is the term for the use of specific techniques to increase a page's or site's rank on a search engine? Common Gateway Interface (CGI) applications. - ANSWER Perl, PHP Hypertext Preprocessor (PHP), Active Server Pages (ASP) and .NET are examples of: Some proprietary formats limit a disabled person's ability to obtain information. - ANSWER Proprietary file formats can enhance the look and feel of your Web site. Which of the following is a drawback to using proprietary formats? Portal - ANSWER What is the term for a Web site that acts as a centralized access point for other sites? is stored in a single table. - ANSWER A flat file is a database in which information: Electronic commerce - ANSWER What is the term for the integration of communications, data management and security capabilities designed to allow organizations and consumers to exchange information about the sale of goods and services? How many hyperlinks from other sites point to a page - ANSWER Which of the following is a factor search engine companies consider when ranking the most relevant Web pages for a user's search? Mobile Web sites can be viewed from almost any mobile device. - ANSWER Which statement about mobile Web sites is true? Web feed - ANSWER Which data format is most often used to allow users to view headlines and updates from news Web sites? Keep your Web pages simple and uncluttered. - ANSWER Which of the following is important for optimizing your Web site for viewing on mobile devices? Mobile apps are designed and built for specific mobile operating systems. - ANSWER Which statement about mobile apps is true? Hyperlink features - ANSWER Certain functionality features are offered by most GUI editors. Which feature allows you to connect your Web pages to other pages and files within your Web site, and to pages and files on the World Wide Web? GUI editors allow you to create pages quickly by clicking your mouse. - ANSWER Which of the following is an advantage of using a GUI editor rather than a text editor? the alt attribute in your <img> tags - ANSWER As you develop a Web site designed for mobile devices, always use: Web 2.0 - ANSWER What is the name of the concept for the changing trends in the use of WWW technology and Web design that have led to the development of information-sharing and collaboration capabilities? Templates and wizards - ANSWER Certain functionality features are offered by most GUI editors. Which feature allows you to create custom Web pages quickly by selecting from a series of choices? Whether it conforms to a specific W3C markup code standard - ANSWER What does a validation engine (such as the W3C Markup Validation Service) determine about your Web page? Icon bars - ANSWER Certain functionality features are offered by most GUI editors. Which feature offers easily identifiable graphical buttons to provide [Show More]

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