Consumer Behavior 2022 Practice Questions – COMPLETE SOLUTION

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Consumer Behavior 2022 Practice Questions – COMPLETE SOLUTION Which of the following is NOT a stage in the consumption process? - ✔✔desire Jenny Rowlins is absolutely exhausted after her shop... ping trip to pick out a dress for her sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny gave up and decided to order her dress online and just return it if it wasn't exactly right. This story is an example of how consumer behavior is a(n) ________. - ✔✔process The minimum difference that can be detected between two stimuli is known as the ________. - ✔✔J.N.D. (Just Noticeable Difference) A new Green Giant ad campaign relied on the ________ when it used a redesigned package for Green Giant products that showed the Green Giant in a "sea of green." It was felt that the Green Giant products were now unified under a common design banner. - ✔✔principle of similarity 27. Individuals have different absolute thresholds for visual stimuli. This fact supports the statement that place advertising in the form of billboards would need to be tailored to individuals in the target market in order to be effective. - ✔✔TRUE 28. Kathy has been contemplating adopting a golden retriever. Now whenever she's walking in her neighborhood it seems like all her neighbors have a golden retriever. Kathy is experiencing ____ - ✔✔Perceptual Vigilance 10. Sushi Chao offers a special on rice bowls every Wednesday. What type of schedule of reinforcement does this represent? - ✔✔Fixed interval 11. ________ was first demonstrated in experiments performed on dogs by Ivan Pavlov, a Russian physiologist doing research on digestion in animals. - ✔✔Classical conditioning 12. In instrumental conditioning, what is the distinction between negative reinforcement and punishment? - ✔✔Negative reinforcement occurs when a negative outcome is avoided, while punishment occurs when an action causes a negative outcome 13. __________ conditioning is association based, while _________ conditioning is consequence based. - ✔✔Classical, instrumental 14. Behavioral learning theorists do not focus on internal thought processes; rather, they look to external evidence to study learning. What aspects of the environment are of most concern to behaviorists in studying learning? - ✔✔B) stimulus and response 15. Claudia Norman, a marketing consultant, recommended that brand equity for a new environmentally-friendly product could be established by giving initial customers free memberships in the Sierra Club organization. Claudia used which of the following in her recommendation? - ✔✔D) instrumental conditioning 16. A mother observes her daughter stirring batter in a bowl just the way she does when she bakes. The daughter has modeled her mother's behavior. - ✔✔TRUE [Show More]

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