QUESTIONS AND ANSWERS UNIT 2.docx, BASIC MARKETING STRATEGIES. QUESTIONS AND ANSWERS. RATED A+

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Basics of Marketing Which of the following communication strategies is an example of public relations, as opposed to marketing?  A.)A touch screen at a gas pump asks customers if they would also... like a car wash.  B.)A local magazine interviews a new small business owner and some of his employees to tell the community about the new business.  C.)Customers join a rewards program to earn deals and product discounts.  D.)Employees wear tee shirts that promote the business they work for while interacting with customers. Which of the following statements illustrates the utility of ownership?  A.)A new retail store secured a site in a popular shopping district.  B.)A dentist schedules appointments for children on Saturdays.  C.)Financing options are available so that customers can easily buy and enjoy more expensive products.  D.)The demand for lawn furniture peaks in the late spring. Which of the following is a tangible benefit?  A.)Customers fit in with peers who use similar services.  B.)Customers enjoy a unique dining experience.  C.)Customers enjoy a chocolatier's products for their unique flavors.  D.)Customers enjoy high quality customer service. Markets in Marketing Which of the following is an example of B2B marketing?  A.)A trade publication  B.)A lifestyle publication  C.)A magazine devoted to fashion  D.)A magazine devoted to sports Which of the following is an example of product marketing?  A.)A salon that makes people feel comfortable as soon as they enter  B.)A salon that offers a package deal for haircut and color  C.)A hairdresser who is very skilled at making clients look their best  D.)A type of shampoo for people with curly hair A __________ is a person or group that is able to purchase what you are selling.  A.)provider  B.)market  C.)user  D.)service EVOLUTION OF MARKETING Which of the following characteristics best differentiates relationship marketing from holistic marketing?  A.)Relationship marketing places more emphasis on how the company relates to the community as a whole.  B.)Relationship marketing places more importance on customer needs than immediate sales.  C.)Relationship marketing focuses more on how all parts of a business come together to market a product.  D.)Relationship marketing emphasizes a company's need to be transparent to its customers. __________ considers long-term brand loyalty more important than a short-term sale.  A.)The marketing manager  B.)The marketing plan  C.)Relationship marketing  D.)Direct sales Which of the following is the newest model of marketing?  A.)Advertising and direct sales  B.)Relationship marketing  C.)Marketing concept  D.)Holistic marketing THE MARKETING PLAN Which of the following should be included in a marketing plan?  A.)Opportunities for gaining market share  B.)Identification of social responsibility issues  C.)Legal issues with using social media marketing  D.)Pricing strategy for their industrial goods Which of the following is true about developing a marketing plan?  A.)The plan is used primarily for assessing the strengths of competitors.  B.)The plan provides a list of the med [Show More]

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