MKT 100 300 Principles of Marketing Exam 1(All correct answers)Verified.

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As Chris arrives at the airport, he decides that instead of waiting in line to check-in he will use the automated check-in kiosk. He types in the information requested by the kiosk and his boarding p... ass is printed within seconds. What does this exemplify the growing trend of? Selected Answer: B. self-service. Correct Answer: B. self-service. Question 2 5 out of 5 points Marianne is shopping for a new Apple Watch. Which of the 4Ps is most central to her purchase? Selected Answer: D. Product Correct Answer: D. Product Question 3 5 out of 5 points A __________ is the general term used to describe both goods and services. Selected Answer: B. Product Correct Answer: B. Product Question 4 5 out of 5 points Which of the following are pure goods? Selected Answer: B. Apple MacBook Correct Answer: B. Apple MacBook Question 5 5 out of 5 points An example of a tangible purchase is _______. Selected Answer: D. Laptop computer Correct Answer: D. Laptop computer Question 6 5 out of 5 points One way marketers get customers to relate to brands is by creating a brand _______, such as Apple’s classification as “exciting” or how Gillette is action oriented. Selected Answer: C. Personality Correct Answer: C. Personality [Show More]

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