Case Economic For Leader Documents MBA 5501 Unit 2 Case Study guidelines-

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Part 1. Evaluate the case and respond to each of the questions below using both theory and practical managerial thinking.Part 2. Complete a case analysis of Microsoft. This requires that you conduct r... esearch on Microsoft beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation1. Your Part 1 response or Part 2 must be a minimum of two pages in length. Some guidelines for Part 1:Some reports suggest that even though the popularity of coffee has been increasing in recent years the ICO suggests potential for substantial growth remains limited (ICO, 2015). The trend for increases in visiting cafes relies on a customer base with enough disposable income, which in turn relates to the wider economic conditions in the country. With significant economic instability, decreased consumer purchasing power and growing competition the prospects for continued rapid expansion of café chains in Russia remains mixed. The coffee market is expected to demonstrate the slowest growth in terms of both volume and value as it is almost fully developed and has nearly reached saturation point in Russia; however, due to a strong tradition of tea drinking the overall proportion of coffee consumption is low. [Show More]

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