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TEST BANK for eMarketing 9th Edition Digital Marketing Strategy by Raymond Frost, Alexa K. Fox & Terry Daugherty. ISBN 9781000736229. (All 15 Chapters).

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TEST BANK for eMarketing 9th Edition Digital Marketing Strategy by Raymond Frost; Alexa K. Fox; Terry Daugherty. ISBN 9781000736229. (All 15 Chapters). TABLE OF CONTENTS: Part I Digital Marketing i... n Context 1 Past, Present, and Future 2 Strategic Digital Marketing and Performance Metrics 3 The Digital Marketing Plan Part II Digital Marketing Environment 4 Global Digital Marketing 3.0 5 Ethical and Legal Issues Part III Digital Marketing Strategy 6 Digital Marketing Research 7 Consumer Behavior Online 8 Segmentation, Targeting, Differentiation, and Positioning Strategies Part IV Digital Marketing Management 9 Product: The Online Offer 10 Price: The Online Value 11 The Internet for Distribution 12 Digital Marketing Communication: Owned Media 13 Digital Marketing Communication: Paid Media 14 Digital Marketing Communication: Earned Media 15 Customer Relationship Management [Show More]

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