Solution Manual for Retailing Management, 11th Edition By Michael Levy, Barton Weitz and Dhruv Grewal

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INSTRUCTOR SOLUTION MANUAL FOR RETAILING MANAGEMENT, 11TH EDITION BY MICHAEL LEVY, BARTON WEITZ AND DHRUV GREWAL Chapter 1-18 CHAPTER 1 INTRODUCTION TO THE WORLD OF RETAILING ANNOTATED OUTLINE ... INSTRUCTOR’S NOTES I. Introduction  Retailing is a common part of our everyday lives. For most people, retailers simply are places to buy things.  However, behind the stores, websites, sales associates, and cashiers are an army of managers responsible for making sure that the products and services that people want are available when they want them, where they want them, and at a fair price.  Working in this highly competitive, rapidly changing retail environment is both challenging and exciting, and it offers significant financial rewards.  Knowledge of retailing principles and practices will help you develop management skills for many business contexts Ask students about where they bought their school supplies. There will likely be a mix of responses, including the college bookstore, online, or even from another student. Question students on the pros and cons of each type of transaction. II. What Is Retailing?  Retailing is the set of business activities that adds value to the products and services sold to consumers for their personal or family use.  Not all retailing is done in stores. Examples of nonstore retailing include ordering a T-shirt on your mobile phone app, buying cosmetics from an Avon salesperson, ordering hiking boots from an L.L.Bean catalog, and streaming a movie through Amazon Prime. LO 1-1 Identify retailing activities. See PPT 1-3 Ask students to give examples of retailers. One ice-breaking activity is to ask each student to list as many retailers as they can think of in a specified period of time. Ask the student with the most listed retailers to read his or her [Show More]

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