SFMC Email Specialist Certification Exam - Complete Solutions (Answered)

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SFMC Email Specialist Certification Exam - Complete Solutions (Answered) Northern Trail Outfitters wants to compile a report of Email Metrics across all jobs deployed in the last six months and corr... elate those metrics to single subscribers and their corresponding data from data extensions. What should be used to pull this data per the requirements? A. List Filter B. Scheduled Automation C. SQL Query D. Standard Tracking Extract NTO wants an upcoming email to include loyalty points available for the subscriber. Loyalty points are available in a data extension and relate to the subscriber on SuscriberKey. How could they achieve this personalization? A. Use the Einstein Content content block in the email B. Use the %%_subscriberkey%% string in the email C. Use AMPscript to a do a Lookup() D. Use a personalization string from the HTML editor tab A marketer needs to split up an audience located in a data extension. In which two ways could the data extension population be divided w the split action? A. Random group by percentage B. Random group by fixed number C. Clickers by day range D. Openers by day range NTO uses a Master Subscriber data extension to manage their subscribers. They send a monthly educational newsletter as well as a weekly promotional campaign. How should subscriber preferences be managed? A. Create a suppression list for each communication type and associate the emails with these suppression lists during the send B. Create filters for each communication type and select the resulting data extensions with the emails during the send C. Create Boolean profile attributes for each communication type from which to query and populate audiences for each send D. Create publication lists for each communication type and associate the emails with the publications lists during the send NTo uses Automation Studio to import their Master Subscriber list. They want to enable their regional marketers to refresh their subscribers from the Master Subscriber list prior to each send. Their regional marketers are not technical and prefer to avoid writing code. A. SQL Query B. Data Extract C. Filter Activity D. Script Activity Once a Measure is created, where could it be leveraged as criteria? A. Within a SQL Query Activity B. Within a Data Extract C. Within a Data Filter D. Within a SSJS activity When using a mobile-optimized template, which two items cause the mobile layout to display? Choose 2 A. The screen size of the device used to view the email B. CSS @media queries present in the email HTML C. The email client detection tracking pixel D. A subscriber attribute that dictates a mobile layout preference What occurs when a subscriber Master Unsubscribes? A. Subscriber status is set to 'Unsubscribe on the master list only B. Subscriber status is set to 'Unsubscribed' on all lists and the master list C. Subscriber is filtered into an Unsubscribe list D. Subscriber is added to the global opt-out list A marketer needs to update, but not overwrite, a data extension nightly based on data files received on the SFTP. What is required for the data to be updated? A. Subscriber Key B. Multiple Primary Keys C. Send Relationship D. Primary Key Northern Trail Outfitter's marketing team has been tasked with setting up a thank you email personalized with the subscriber preferences and sent out every time a subscriber makes a purchase. Which two functionalities and/or tools are available to set this up? Choose 2 A. Triggered Sends B. Dynamic Content C. HTML Paste Emails D. SMS Sends Northern Trail Outfitters wants to automate data feeds into Marketing Cloud, and are trying to set up a data import activities that kick off automatically once a file is placed on the SFTP, on a recurring nightly basis. What type of automation could be the driver of this data import setup? A. Data Event Automation B. Scheduled Automation C. API Event Automation D. File Drop Automation Northern Trail Outfitters has several files used for daily email sends. These files arrive from a data warehouse and are sent to the Enhanced SFTP site. The files need to be imported into Marketing Cloud as soon as they arrive to ensure near real-time engagement. The arrival time of the files vary by several hours from day-to-day. What tool should be used to import the files? A. Contact Builder Import Automation B. Automation Studio Scheduled Automation C. Automation Studio File Drop Automation D. Journey Builder Contact Automation Northern Trail Outfitters stores Last Name in a data extension. How should the text field be defined? A. String (100) B. Char(100) C. Text(100) D. VarChar(100) Northern Trail Outfitters is expanding its current welcome series to a global audience. They plan on using Journey Builder to automate the campaign. What functionality is required to implement the campaign? A. Automation Studio B. Audiences C. Attributes D. Data Extensions During the holiday season, Northern Trail Outfitters wants to send out receipt-based emails automatically as soon as a transaction completes, regardless of subscriber opt-in status. How could this be accomplished? A. Automation Studio and Transactional Send Classifications B. Journey Builder and Marketing Send Classifications C. Triggered Sends and Transactional Send Classifications D. Email Studio batch sends and Marketing Send Classifications A marketer is trying to configure a new fil drop automation, but the folder is displayed as "In use/" and it cannot be selected. How could the marketer update the configuration to fit their process? A. Change the extension of the file to .csv B. Change the name of the file on the SFTP C. Move the folder into the Import Folder D. Change the File Drop Set Up and Use a FIlename Pattern Northern Trail Outfitters has three data extensions used for nightly Abandoned Cart Email. They need to automate the segmentation of data every night by combining data from these three data extensions. How could this be accomplished? A. Data filer Activity B. File Transfer Activity C. SQL Query Activity D. Import File Activity Northern Trail Outfitters is setting up a new business unit. The requirements for the new implementation have been defined: - frequent sends of audiences greater than 500K - daily imports of large data sets, requiring greater import speeds - triggered send functionality -API use at a later date are planned - multiple subscriber data sets What subscriber solution should be recommended? A. Data extensions B. Data Sync C. Groups D. Subscriber Lists Why should the length be included for a text field? A. Otherwise the field will have a length of 1 B. Text fields must be filled C. Length defaults to 4GB D. System performance Northern Trail Outfitters' has noticed their emails look fuzzy when viewed on new mobile devices. What action could their email designer take to ensure crisp images and graphics when viewed on HD screens? A. Save images out at double the size to ensure crispness when scaled down B. Re-export all images as PNGs to ensure they look good on high-resolution screens C. Redesign the email to use as few images as possible to avoid fuzziness D. No action is needed as images will appear crisp for most subscribers Northern Trail Outfitters wants to automate the exporting of engagement data for all sends into their data warehouse. Which tool would they use? A. Schedule reports configured within Tracking B. Tracking data extracts within Automation Studio C. SQL Query export of _engagement dataview D. Schedule the "Email tracking" report within Reports A marketer was given a list of subscribers with various HTML or Text email preferences. The marketer wants to keep the send simple and not split the audiences into two separate sends. What should be selected during the Email Send flow? A. Link Tracking B. Multi-part MIME C. Transactional sender profile D. Hourly Send Throttle Northern Trail Outfitters has a large and important email announcing its semi-annual sale. They want to determine, out of two versions of the email against a sample population, which email version gets the most clicks. The winning email will be sent to the remainder of the audience. In which two ways could this be accomplished? A. Audience Builder B. Journey Builder [Show More]

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