[eBook][PDF] Principles of marketing, 8th European Edition By Lloyd C Harris_ Philip Kotler_ Gary Armstrong_ Hongwei He -

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In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing, European Edi... tion, helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. [Show More]

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