Solution Manual For MKTG, 4th Canadian, Edition By Charles W. Lamb, Joe Hair, Carl McDaniel, Marc Boivin, David Gaudet, Janice Shearer

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MKTG 4CE provides Introduction to Marketing students with an interactive and engaging learning experience. The growth of this text over the last 10 years has been shaped by not only reviews from instr... uctors teaching the course, but also focus groups with over 300 students from 31 institutions across Canada. This collective feedback has informed the development of this new edition, ensuring we are connected to what instructors and students need in today’s rapidly changing world. The engaging layout, where we consider the pedagogical value of photos, graphics, and white space, is one of the hallmarks that students consistently comment they like the most. A true hybrid solution, MindTap is automatically [Show More]

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