Contemporary Advertising 17th Edition by Michael Weigold & William Arens - Complete Elaborated and Latest(Test Bank) ALL Chapters 1-18 included and updated for 2023

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Contemporary Advertising 17th Edition by Michael Weigold & William Arens - Complete Elaborated and Latest(Test Bank) ALL Chapters 1-18 included and updated for 2023Contemporary Advertising 17th Editio... n by Michael Weigold & William Arens - Complete Elaborated and Latest(Test Bank) ALL Chapters 1-18 included and updated for 2023 ISBN-10 1266854835 ISBN-13 978-1266854835 Chapter 1: Advertising and IMC Today Chapter 2: The Big Picture: The Functions of Advertising and Its Evolution Chapter 3: The Big Picture: Economic, Ethical, and Regulatory Aspects Chapter 4: The Scope of Advertising: From Local to Global Chapter 5: Marketing and Consumer Behavior: The Foundations of IMC Chapter 6: Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy Chapter 7: Research: Gathering Information for IMC Planning Chapter 8: Marketing and IMC Planning Chapter 9: Planning Media Strategy: Disseminating the Message Chapter 10: Creative Strategy and the Creative Process Chapter 11: Creative Execution: Art and Copy Chapter 12: Advertising in Print Media Chapter 13: Using Audio and Video Media Chapter 14: Using Digital Interactive Media Chapter 15: Social Media Chapter 16: Using Out-of-Home, Exhibitive, and Supplementary Media Chapter 17: Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion Chapter 18: Relationship Building: Public Relations, Sponsorship, and Corporate Advertising [Show More]

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