DV360 Certification Test What assets are set at an advertiser level? - ✔✔creatives, pixels, content channels What can you set targeting for? - ✔✔advertiser and line item; default targeting f... or insertion order What happens if you don't set targeting? - ✔✔line items will spend their budgets too quickly Common targeting issues that impact performance? - ✔✔incompatible targeting, low inventory, some targeting options are more limited What are channels? - ✔✔custom groups of related websites of apps (mobile or connected TV) What can you use channels for? - ✔✔Inclusion, Optimization, Exclusion How do you create a new channel? - ✔✔Navigate to advertiser or partner, click channels, click new channel Can you remove a channel? - ✔✔No How do you edit multiple line items? - ✔✔Open an insertion order, select checkboxes for the line items you want to edit, click actions, bulk edit What environment supports proximity targeting? - ✔✔Mobile App How can you make bulk changes? - ✔✔SDF or Insertion Order edit What's the difference between a programmatic guaranteed deal and a preferred deal? - ✔✔The publisher needs to agree on the number of impressions and fixed price for a programmatic guarantee What is required for creative setup? - ✔✔landing page URL and content that meets DV360's guidelines How can an advertiser be granted access to Trueview Inventory? - ✔✔Accept terms and conditions and fees in the partner's settings Where do you accept a programmatic deal from a publisher? - ✔✔Marketplace How do you connect DCM to DV360? - ✔✔associate DV360 in the advertiser's floodlight configuration in Campaign Manager How can you access a 1P audience list from a floodlight tag in DV360? - ✔✔assign floodlight tag to an audience list How can you add third party verification to a creative when campaign manager is your ad server? - ✔✔use custom tag wrapper feature in DV360 Which environments and inventory sources cannot run within a single line item? - ✔✔YouTube and OE Which views show the revenue and conversion metrics for line items? - ✔✔optimization and performance How could an advertiser target a list of email addresses? - ✔✔create a customer match list for TrueView Which ad format supports pre-bid verification with IAS? - ✔✔display Where do you assign a preferred deal? - ✔✔in the line item's inventory source targeting What is one way to control ad frequencies across multiple insertion orders? - ✔✔set campaign level frequency caps Which report do you use to identify when a campaign overspent? - ✔✔standard grouped by "time of day" Which report do you use to help verify if pixels loaded correctly on a webpage? - ✔✔floodlight Which report do you use to see the number of unique users for a specific website? - ✔✔inventory availability Which report would you use to verify that conversion pixels are implemented and load correctly? - ✔✔a pixel load report grouped by conversion pixels How long does creative review take? - ✔✔up to 24 hours What feature do you use to adjust fixed bids for different geographies or device types? - ✔✔bid multipliers What inventory sources allow for exclusive publisher partnerships? - ✔✔preferred deals and private auctions How do you assign an advertiser to a preferred deal when creative a new inventory source? - ✔✔add advertiser's name to the inventory access field How do you apply a profit margin? - ✔✔Assign a media cost markup to the partner revenue model What is a "View" in TrueView campaigns? - ✔✔each time the user clicks or watched 30 seconds or the entire video What format cannot share a frequency cap with other media formats? - ✔✔TrueView What should you look at to figure out why a line item isn't winning the majority of qualifying open auction impressions? - ✔✔the line item's lost chart How do you activate the creative approvals process for a new creative? - ✔✔assign the creative to an active line item What line items are impacted by insertion order default targeting? - ✔✔new line items only What tool do you use to identify if the correct creative sizes are sent with the bid request? - ✔✔deals trouble shooter How do you blacklist a site? - ✔✔Add URL to a channel that is assigned to the advertiser's exclusionary channel targeting How can you view previous changes to a line item or insertion order? - ✔✔Under change history in the change log What IO settings must be set before a campaign can go live? - ✔✔budget and flight dates What does setting the bid strategy to vCPM help optimize towards? - ✔✔viewability What steps are taken at advertiser level when setting up TrueView? - ✔✔link to the YouTube channel What do you gain access to when you link a YouTube channel to the advertiser in DV360? - ✔✔access to earned metrics, like shares, and channel subscribers How is the daily budget calculated for an insertion order with flight even pacing? - ✔✔the remaining flight budget divided by the number of days remaining What step should be taken to view performance data for targeted audience segments? - ✔✔generate an audience performance report and select "include only targeted audience lists" How are line items affected when a user edits the default targeting for insertion orders? - ✔✔existing line items are uneffected and new line items inherit the new default targeting Where can an advertiser set their campaign goal? - ✔✔campaign settings What timezone is applied to inline charts and metrics data? - ✔✔the advertiser's timezone What campaign setting impacts how the associated insertion orders deliver? - ✔✔frequency capping When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided? - ✔✔Keyword What are two ways to troubleshoot a non-spending line item? - ✔✔Check the creative approval status or check the line item's impression lost chart How can a line item's potential reach be increased from 1K to 1M targeted impressions? - ✔✔remove targeting such ad keywords and exclusionary site lists What report should you pull to determine which creatives had the lowest ECPM over the last month? - ✔✔a standard report grouped by creative with the eCPM metric selected At what levels can pacing be set? - ✔✔insertion order and line item What does applying "auto budget allocation" to an insertion order's budget setting do? - ✔✔the system automatically moves budget to higher performing line items What ad format cannot run with even pacing set on the insertion order? - ✔✔TrueView What is the result of using a VPAID tag instead of a VAST tag when running video ads? - ✔✔less available inventory across all devices Which exchanges have their own creative audit process? - ✔✔AppNexus, Google Ads Manager, and BrightRoll What is "Ahead pacing"? - ✔✔Spending 120% of expected daily spend What is "ASAP pacing"? - ✔✔line items spend the entire budget within the first couple of hours Where are video ads hosted for a TrueView campaign? - ✔✔on the advertiser's public YouTube channel [Show More]
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