[eBook][PDF] E-Commerce 2019 Business, Technology and Society, 15th Edition By Kenneth Laudon, Carol Guercio Traver

Document Content and Description Below

The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2019: business.technology.societyis an in-depth, thought-provoking introduction to e-¿commerce focu... sing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook ®, Google ®, Twitter ®, and Amazon ® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property. [Show More]

Last updated: 9 months ago

Preview 1 out of 912 pages