Global Marketing Questions and Answers High Distinction 2023

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What is Global Marketing? - -The performance of business activities that direct the flow of a company's goods and services to consumers or users in more than one nation for a profit -Why is Global ... Marketing Different? - -It generates new organizational challenges. -G-7 - -USA, Germany, UK, France, Japan, Canada, Italy -BRIC - -Brazil, Russia, India, China -N-11 - -Bangladesh Egypt Indonesia Iran Korea Mexico Nigeria Pakistan Philippines Turkey Vietnam -What are emerging markets? - -Countries restructuring their economies along market- oriented lines, offering opportunities in trade, technology, transfer & foreign direct investment. -Nokia in India - -Had 60%+ Market Share in India, Shifted R&D and manufacturing to India, Product development and marketing 100% planned and executed by local teams (in weeks, not months!) Employees empowered to criticized management decisions... and to contribute ideas to improve performance [Show More]

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