E-commerce 2021–2022-Business, Technology, Society- 17th Edition by Kenneth Laudon & Carol Traver. Complete, Elaborated and Latest Test Bank. ALL Chapters(1-12) Included |270| Pages - Questions & Answers-Updated for 2023

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E-commerce 2021–2022-Business, Technology, Society- 17th Edition by Kenneth Laudon & Carol Traver. Complete, Elaborated and Latest Test Bank. ALL Chapters(1-12) Included |270| Pages - Questions & An... swers-Updated for 2023 COMPLETE - Elaborated Test bank for E-commerce 2021–2022-Business, Technology, Society-17Ed. by Kenneth Laudon & Carol Traver. ALL Chapters(1-12) Included |270| Pages - Questions & Answers Pass E-commerce 2021–2022-Business, Technology, Society in First Attempt Guaranteed!Get 100% Latest Exam Questions, Accurate & Verified Answers to Pass the Actual Exam! Instant Download! TABLE OF CONTENTS Part 1: Introduction to E-commerce Chapter 1: Introduction to E-Commerce 1.1 The First Thirty Seconds: Why You Should Study E-commerce 1.2 Introduction to E-commerce 1.3 Unique Features of E-commerce Technology 1.4 Types of E-commerce 1.5 E-commerce: A Brief History 1.6 Understanding E-commerce: Organizing Themes 1.7 Academic Disciplines Concerned with E-commerce 1.8 Careers in E-commerce 1.9 Case Study: Puma Goes Omni Chapter 2: E-Commerce Business Strategies 2.1 E-commerce Business Models 2.2 Major Business-to-Consumer (B2C) Business Models 2.3 Major Business-to-Business (B2B) Business Models 2.4 How E-commerce Changes Business: Strategy, Structure, and Process 2.5 Careers in E-commerce 2.6 Case Study: Weathering the Storm: Twitter Tweaks Its Business Model Part 2: Technology Infrastructure for E-commerce Chapter 3: E-Commerce Infrastructure 3.1 The Internet: Technology Background 3.2 Internet Infrastructure and Access 3.3 The Web 3.4 The Internet and the Web: Features and Services 3.5 Mobile Apps: The Next Big Thing Is Here 3.6 Careers in E-commerce 3.7 Case Study: Akamai Technologies: Attempting to Keep Supply Ahead of Demand Chapter 4: Building an E-Commerce Presence 4.1 Imagine Your E-commerce Presence 4.2 Building an E-commerce Presence: A Systematic Approach 4.3 Choosing Software 4.4 Choosing Hardware 4.5 Other E-commerce Site Tools 4.6 Developing a Mobile Website and Building Mobile Applications 4.7 Careers in E-commerce 4.8 Case Study: Skyscanner: The One-stop Travel Platform Chapter 5: E-Commerce Security and Payment Systems 5.1 The E-commerce Security Environment 5.2 Security Threats in the E-commerce Environment 5.3 Technology Solutions 5.4 Management Policies, Business Procedures, and Public Laws 5.5 E-commerce Payment Systems 5.6 Electronic Billing Presentment and Payment 5.7 Careers in E-commerce 5.8 Case Study: Alipay and WeChat Pay Lead in Mobile Payments Part 3: Business Concepts and Social Issues Chapter 6: E-Commerce Marketing and Advertising 6.1 Consumers Online: The Internet Audience and Consumer Behavior 6.2 Online Marketing and Advertising Strategies and Tools 6.3 Internet Marketing Technologies 6.4 Understanding the Costs and Benefits of Online Marketing Communications 6.5 Careers in E-commerce 6.6 Case Study: Programmatic Advertising: Real-Time Marketing Chapter 7: Social, Mobile, and Local Marketing 7.1 Introduction to Social, Mobile, and Local Marketing 7.2 Social Marketing 7.3 Mobile Marketing 7.4 Local and Location-Based Mobile Marketing 7.5 Careers in E-commerce 7.6 Case Study: ExchangeHunterJumper.com: Building an International Brand with Social Marketing Chapter 8: Ethics, Law, and E-Commerce 8.1 Understanding Ethical, Social, and Political Issues in E-commerce 8.2 Privacy and Information Rights 8.3 Intellectual Property Rights 8.4 Governance 8.5 Public Safety and Welfare 8.6 Careers in E-commerce 8.7 Case Study: Are Big Tech Firms Getting “Too Big”? Part 4: E-commerce in Action Chapter 9: E-Commerce Retail and Services 9.1 The Online Retail Sector 9.2 Analyzing the Viability of Online Firms 9.3 E-commerce in Action: E-tailing Business Models 9.4 The Service Sector: Offline and Online 9.5 Online Financial Services 9.6 Online Travel Services 9.7 Online Career Services 9.8 On-Demand Service Companies 9.9 Careers in E-commerce 9.10 Case Study: OpenTable: Your Reservation Is Waiting Chapter 10: Online Media 10.1 Online Content 10.2 The Online Publishing Industry 10.3 The Online Entertainment Industry 10.4 Careers in E-commerce 10.5 Case Study: Netflix: How Does This Movie End? Chapter 11: Online Communities 11.1 Social Networks and Online Communities 11.2 Online Auctions 11.3 E-commerce Portals 11.4 Careers in E-commerce 11.5 Case Study: eBay Evolves Chapter 12: B2B E-Commerce 12.1 An Overview of B2B E-commerce 12.2 The Procurement Process and Supply Chains 12.3 Trends in Supply Chain Management and Collaborative Commerce 12.4 Net Marketplaces: The Selling Side of B2B 12.5 Private Industrial Networks 12.6 Careers in E-commerce 12.7 Case Study: Elemica: Cooperation, Collaboration, and Community. [Show More]

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