HubSpot SM Certification Complete Solutions

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There are many benefits to having a social media strategy. Which answer is NOT one of them? Ans- Social media helps you send better emails Which KPI is most likely to be a vanity metric? Ans- Reach... On which social network should you share content more frequently? Ans- Twitter Which of these KPI's demonstrate engagement? Choose all that apply Ans- Sharing and retweets; likes or favorites True or false? A buyer persona is as important as business objectives when developing a social media strategy. Ans- True What's the difference between social listening and social monitoring? Ans- Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher level perspective Which network has the longest life for a piece of content? Ans- Pinterest Why would you want a service to help you manage and discover influence? Ans- To identify individuals who have the biggest following and high social clout True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria. Ans- True What do senior leaders care about when it comes to your social media plan? Choose all that apply. AnsCompetitive advantage; customer satisfaction True or false? Simon Sinek says that people want to buy what you have. They don't care about what you believe. Ans- False True or false? In social media, a service level agreement (SLA) refers to how much time passes between what a customer reaches out and when the company responds. Ans- True What should you do to secure buy-in if you're starting a social media project and don't have a past campaign to use as a benchmark? Ans- Position your program as an experiment or pilot True or false? The Holistic model is the most common social team structure used by organizations today. AnsFalse Why do stakeholders matter as you begin to develop your team structure? Ans- Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders What is the biggest challenge that most social media practitioners have? Ans- Getting executive buy-in for social ideas Which of the below is not one of the five types of social media models? Ans- Distributed True or false? You should revisit your KPI's every 18 months. Ans- False Why should you be careful about monitoring competitors? Ans- It's easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer How can social listening increase customer advocacy? Ans- Responding to social posts- whether they're positive or negative- shows that you're listening and your customers are being heard True or false? Social listening can help you find leads. Ans- True When it comes to social listening, how do you know which social media networks to start with? Ans- Start with the social networks your buyer personas use to learn about and interact with brands How can social media monitoring inform your sales and product team? Ans- Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customer's needs Why are UTM parameters so valuable to your social listening and monitoring program? Ans- They allow me to track where traffic is coming from on social media Why do you need to develop a business case for a new social monitoring technology? Ans- To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you'll realize what value What should you do if your competitor has a big public blunder? Ans- Maintain a helpful approach and have empathy for the company's missteps. Reply thoughtfully and empathetically to posts where appropriate True or false? Content is only used during the attract and delight stages of the inbound methodology. AnsFalse If you don't have your _____ in mind as you're developing content and social campaigns, then you probably aren't using social as effectively as you could be. Ans- business goals and buyer personas The _____ stage focuses on creating message maps and listening protocols on social media. Ans- Perparation True or false? Social media helps people feel INFORMED by helping them learn new things, stay up to date on topics that matter to them, and discover new ideas and trends. Ans- True What is the benefit of using animated GIFs in social content? Ans- They help you demonstrate complex concepts quickly and easily. Fill in the blank: Instagram stories are a great way to _____. Ans- Drive traffic and engagement Why are hashtags helpful? Ans- All of the above When developing your brand's tone, _____ is key. Ans- context True of false? Jumping onto an unrelated hashtag to promote your material is spammy. Ans- True True or false? The longer your social posts, the more likely the content will be seen and re-shared. Ans- False Visual images are usually things like _____. Choose all that apply. Ans- photos; infographics; animated GIFs; illustrations Which of the following is NOT an example of active language you should use on a call-to-action? Ans- "More here" True or false? Curating content means publishing someone else's content as if it were your own. Ans- False "Real-time marketing" refers to: Ans- Developing content on the fly for local, national, or global events happening online or offline Let's say you conduct a content audit on your competitors and see that they're having success with live video, but you haven't really tried live video yet. What might you do? Ans- Test out live video on different channels, and see how your audience responds True or false? You should make sure experimentation is ingrained in your strategic plan. Ans- True True or false? Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to. Ans- True Voice refers to: Ans- The distinct and steady personality or style of your brand True or false? 12% of people generate 70% of the impact online. Ans- False True or false? Commissions for celebrity influencers are generally 5% of the sale. Ans- False Which type of influenced might be primarily behind the scenes in your marketing campaign? Ans- Content creators Which is NOT a way that a brand can see financial gain from doing social customer service? Ans- Using a social media agency to deliver content to customers Which of the below is NOT one of the three factors determining how an influencer can impact behavior? AnsRecognition True or false? Your campaign should also help the influencer build authority and further their own content or reach. Ans- True True or false? A channel takeover, such as letting an influencer run your Instagram or twitter handle for a day, is a good idea for brands. Ans- True What is a Social Media Service Level Agreement (SLA)? Ans- The agreement a company makes to commit to answering social media responses in a specific amount of time Why should you trust the influencer and give them creative license? Ans- They understand their audience and what they want True or false? When you use language in your social responses that is too casual, you lose the respect of your audience. Ans- False True or false? It's not a good policy to delete all negative comments. Ans- True Why is user-generated content (UGC) so important? Choose all that apply. Ans- UGC helps brands understand their target audience; UGC improves site engagement and time spent on the website; UGC provides means for other users to connect, which then builds a stronger community; UGC is inherently [Show More]

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