Commercial Law > TEST BANK > Marketing for Hospitality and Tourism, 8th edition By Philip Kotler, John T. Bowen, Seyhmus Baloglu  (All)

Marketing for Hospitality and Tourism, 8th edition By Philip Kotler, John T. Bowen, Seyhmus Baloglu (Test Bank )

Document Content and Description Below

Brief Contents PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS Introduction: Marketing for Hospitality and Tourism Service Characteristics of Hospitality and Tourism Marketing ... The Role of Marketing in Strategic Planning PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES The Marketing Environment Managing Customer Information to Gain Customer Insights Consumer Markets and Consumer Buying Behavior Organizational Buyer Behavior Customer-Driven Marketing Strategy: Creating Value for Target Customers PART III: DEVELOPING THE HOSPITALITY AND TOURISM MARKETING MIX Designing and Managing Products and Brands: Building Customer Value Internal Marketing Pricing: Understanding and Capturing Customer Value Distribution Channels Delivering Customer Value Engaging Customers and Communicating Customer Value and Advertising Promoting Products: Public Relations and Sales Promotions Professional Sales Direct, Online, Social Media, and Mobile Marketing PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING Destination Marketing Next Year's Marketing Plan [Show More]

Last updated: 1 year ago

Preview 1 out of 325 pages

Add to cart

Instant download

Reviews( 0 )


Add to cart

Instant download

Can't find what you want? Try our AI powered Search



Document information

Connected school, study & course

About the document

Uploaded On

Nov 16, 2022

Number of pages


Written in



Member since 2 years

1098 Documents Sold

Additional information

This document has been written for:


Nov 16, 2022





Document Keyword Tags

Recommended For You

Get more on TEST BANK »

What is Browsegrades

In Browsegrades, a student can earn by offering help to other student. Students can help other students with materials by upploading their notes and earn money.

We are here to help

We're available through e-mail, Twitter, Facebook, and live chat.
 Questions? Leave a message!

Follow us on

Copyright © Browsegrades · High quality services·