Marketing Real People Real Choices 11th edition By Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart (Test Bank)

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PART 1: UNDERSTAND THE VALUE PROPOSITION   1. Welcome to the World of Marketing: Create and Deliver Value  2. Global, Ethical, and Sustainable Marketing  3. Strategic Market Planning  C... hapter 3 Supplement: Build a Marketing Plan  PART 2 : DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT   4. Market Research  5. Marketing Analytics: Welcome to the Era of Data-Driven Insights! 6. Understand Consumer and BuPART 1: UNDERSTAND THE VALUE PROPOSITION   1. Welcome to the World of Marketing: Create and Deliver Value  2. Global, Ethical, and Sustainable Marketing  3. Strategic Market Planning  Chapter 3 Supplement: Build a Marketing Plan  PART 2 : DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT   4. Market Research  5. Marketing Analytics: Welcome to the Era of Data-Driven Insights! 6. Understand Consumer and Business Markets  7. Segmentation, Target Marketing, and Positioning  PART 3 :siness Markets  7. Segmentation, Target Marketing, and Positioning  PART 3 : [Show More]

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