Business Administration > TEST BANK > Marketing An Introduction, 7th Canadian Edition, By Philip Kotler, Gary Armstrong, Valerie Trifts, L (All)

Marketing An Introduction, 7th Canadian Edition, By Philip Kotler, Gary Armstrong, Valerie Trifts, Lilly Anne Buchwitz (Test Bank)

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Marketing: Creating Customer Value and Engagement Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships Analyzing the Marketing Environment Managing Mark... eting Information to Gain Customer Insights Understanding Consumer and Business Buyer Behaviour Customer Value-Driven Marketing Strategy: Creating Value for Target Customers Products, Services, and Brands: Building Customer Value Developing New Products and Managing the Product Life Cycle Pricing: Understanding and Capturing Customer Value Marketing Channels: Delivering Customer Value Retailing and Wholesaling Engaging Consumers and Communicating Customer Value: Advertising and Public Relations Personal Selling and Sales Promotion Direct, Online, Social Media, and Mobile Marketing The Global Marketplace Sustainable Marketing: Social Responsibility and Ethics [Show More]

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