BUSI 330 - Quiz 3 latest 2020 with complete solution(A LEVEL QUIZ 2020)

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BUSI 330 – Quiz 3 • Question 1 1.5 out of 1.5 points Two important disadvantages of secondary data are that they may be • Question 2 1.5 out of 1.5 points By ________, I... KEA noticed that customers often stopped shopping when their baskets or carts were full, so additional shopping bags are now placed throughout IKEA stores. • Question 3 1.5 out of 1.5 points Figure 7-5 Figure 7-5 shows how marketing researchers and managers use information technology to turn information into marketing actions. What does C represent? • Question 4 1.5 out of 1.5 points Sampling and statistical inference are special ________, which are vital in marketing research to solve all or part of a problem. • Question 5 1.5 out of 1.5 points Figure 7-5 Figure 7-5 shows how marketing researchers and managers use information technology to turn information into marketing actions. What does D represent? • Question 6 1.5 out of 1.5 points In evaluating whether its Facebook and Twitter social media programs are working well, Carmex considered using various marketing metrics. One metric it chose was ________, which quantifies the number of Carmex mentions on the Internet as a percentage of all mentions of major lip balm brands. • Question 7 1.5 out of 1.5 points The Internet website USA.gov • Question 8 1.5 out of 1.5 points The foundation of all research using questionnaires is developing ________ that get clear, unambiguous answers from respondents. • Question 9 1.5 out of 1.5 points The National Health Interview Survey is conducted annually by the Centers for Disease Control and Prevention. By examining information gathered from a national sample of 600 respondents throughout the United States, it was able to announce that 11.3 percent of all Americans under age 65 lacked health insurance. To make this statement, the Centers for Disease Control and Prevention used • Question 10 1.5 out of 1.5 points Members of the Book Promoters Association of Canada recently questioned what could be done to rejuvenate the Canadian book publishing industry. Some claimed the problem was that many Canadian bookstores had been replaced by Amazon.com. Others said the problem was stodgy advertising. Still others believed the problem was small budgets for marketing programs. The best way to identify the problem would be to use • Question 11 1.5 out of 1.5 points A perceptual map enables a manager to see how __________ perceive competing products or brands, as well as the firm's own product or brand. • Question 12 1.5 out of 1.5 points College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late-night snack. However, their dorm rooms are often woefully short of space. MicroFridge marketers understand this and offer a single appliance with small refrigerator, freezer, microwave oven, smoke sensor, and a charging station for laptops and mobile phones targeted to these students. MicroFridge is most likely using which basis of segmentation? • Question 13 1.5 out of 1.5 points When a firm produces only a single product or service and attempts to sell it to two or more market segments, it avoids • Question 14 0 out of 1.5 points The axes on a perceptual map are • Question 15 1.5 out of 1.5 points Product differentiation refers to • Question 16 1.5 out of 1.5 points Carmaker Kia has used its 10-year/100,000 mile warranty program to improve consumer perceptions of the reliability of its vehicles. This would be considered a __________ strategy. • Question 17 1.5 out of 1.5 points Apple's iPhone X has a feature known as Face ID that lets users securely unlock the phone, authenticate purchases, or sign in to apps with just a glance. This feature sets the smartphone apart from its competitors and is part of Apple's ___________ strategy. • Question 18 1.5 out of 1.5 points The State of Alabama Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the state. Since the apparent target of these ads is the traditional family, it appears that the State of Alabama Board of Tourism has segmented the market using __________ variables. • Question 19 1.5 out of 1.5 points The place a product occupies in consumers' minds on important attributes relative to competitive products is referred to as • Question 20 1.5 out of 1.5 points Market segmentation involves aggregating prospective buyers into groups that have common needs and will • Question 21 1.5 out of 1.5 points There are seven stages of the new-product development process. The last stage is • Question 22 1.5 out of 1.5 points Intangible items such as music festivals, legal advice, or public transportation that an organization provides to consumers are referred to as • Question 23 1.5 out of 1.5 points Which of the following products at the time of its introduction was the best example of a discontinuous innovation? • Question 24 1.5 out of 1.5 points Business products are • Question 25 0 out of 1.5 points The emphasis of a marketing strategy for a discontinuous innovation would most likely be to • Question 26 0 out of 1.5 points Among business products, which of the following would most likely be considered accessory equipment? • Question 27 1.5 out of 1.5 points Heavy-duty Rayovac flashlights are sold to consumers throughout the United States. However, Philips manufactures the bulbs used in Rayovac flashlights. The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells. This is an example of • Question 28 1.5 out of 1.5 points If an organization's 2018 sales for the entire United States were $50 million and its 2017 U.S. sales were $30 million, what is the annual percentage sales change? • Question 29 1.5 out of 1.5 points Figure 9-3 According to Figure 9-3 above, column B represents • Question 30 1.5 out of 1.5 points Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process. [Show More]

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