Case Study 2

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Case Study 2 The Airbus A380 Airplane Table of Contents Contents Page Number 1. What are the enterprise environmental factors that affect the success of the A380? How important are they? 3 2. W... hat are the risks facing Airbus with the decision to launch the A380? 4-5 3. Airbus has several locations in four countries, and many of these locations must work together. What are the risks especially with regard to culture? 6-7 4. What are the risks that Airbus faces when it allows each 72 potential buyer to customize its amenities? 5. How can oil prices impact the success of the A380? 8 6. What is the impact on project scheduling when customers delay or cancel their orders? 9-10 7. From a cost perspective, why is continuous production important for Airbus rather than periodic production? 10 8. What lessons were learned from the CATIA problem with the wiring and housing? 11 9. Do amenities and scope changes have a great impact on Airbus’s hub-and-spoke concept or Boeing’s point-to-point concept? 12-13 Ques 1: What are the enterprise environmental factors that affect the success of the A380? How important are they? Solution 1: Enterprise environmental factors impact the success of Airbus includes both external and internal factors. The external factors include competition, demand for airplanes with more space, acceptance from the market, political influence, government regulations, weather conditions, infrastructure abilities, and culture of Australia. When there is no monopoly competition, it is easy to get a good market share. Demand for A380 with planned features such as more interior space, double deck load, and wings in large size generate more chances to purchase by customers. Abilities of Airbus in facilitating the infrastructure required for new product development are essential. Approval from the government for producing aircraft that is capable to carry greater than 900 passengers is required. [Show More]

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