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News Analysis - Market Power and the EpiPen

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News Analysis - Market Power and the EpiPenNews Analysis: Market Power and the EpiPen 1. How did EpiPen’s virtual monopoly emerge? Read the following article, which introduces the concept of monop... oly. Then answer the question that follows. THE VIRTUAL MONOPOLY OF EPIPENS BY THE APLIA ECONOMICS CONTENT TEAM In 2007, as part of a $6.7 billion deal with Merck & Co., Inc., one of the largest pharmaceutical companies in the world, Mylan N.V., an American generic and specialty pharmaceuticals company, acquired the EpiPen, an epinephrine injection device used to treat the potentially fatal allergic reaction known as anaphylaxis. At the time, EpiPen was not a household brand that everyone knew, but efforts by Mylan’s CEO Heather Bresch changed the landscape for this device. According to Jen Wieczner, in an article in Fortune: [Show More]

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