Marketing > EXAM > Marketing Cloud Consultant - Verified Exam Q's | 130 Questions with 100% Correct Answers (All)

Marketing Cloud Consultant - Verified Exam Q's | 130 Questions with 100% Correct Answers

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What's the best way to suppress competitors? - ✔✔Auto-suppression list. can be assigned across an enterprise OR specific BU, by send classification. (verified in help documentation) What are th... e implications of using an auto-suppression list? - ✔✔automatically republishes all triggered sends in the account. Clear triggered send queues before enabling. Subscribers in a triggered send queue when the feature is enabled are not auto-suppressed. (verified in help documentation) What warrants the creation of a new BU? - ✔✔- Branding - different branding - Demographic - if you have a global company and teams in each region - Organizational structure - teams that don't have anything to do with each other - Sandbox/testing - Franchise model SOAP vs. REST APIs? - ✔✔REST API exposes broader access to MC capabilities SOAP API provides comprehensive access to most email functionality What should a REST API be used for? - ✔✔Contacts Content Builder Journey Builder Mobile Connect MobilePush Campaigns Triggered Sends (may also use SOAP) What should a SOAP API be used for? - ✔✔Tracking Subscribers & Lists Automations Triggered Sends (may also use REST) Content Most other email activities [Show More]

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