Pearson Edexcel Level 3 GCE Business Advanced PAPER 2: Business activities, decisions and strategy. question booklet mark scheme results November 2021

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Answer ALL questions. SECTION A Read the following extracts (A to D) before answering Question 1. Write your answers in the spaces provided. Extract A The teenage entrepreneur who dropped out of ... university to make lip balm While studying for her GCSEs in 2015, Rose Dyson entered a local business enterprise competition. She established ‘Pura Cosmetics’, based on her love of quality beauty products and her frustration with how expensive they were. Rose spotted a gap in the market for ethical cosmetics at affordable prices. Pura Cosmetics uses batch production to make its range of 12 lip balms and 10 lip scrubs in a variety of different flavours, such as raspberry and gingerbread. The business now has its own factory, shop and online store. It currently supplies 30 small retailers that only order small quantities. In the future Pura Cosmetics hopes to supply national chains, such as Boots. Pura Cosmetics currently give retailers one month’s trade credit. Pura Cosmetics has won a range of business awards and Rose has received advice from successful entrepreneurs, such as Karen Brady (Vice Chairman of West Ham United FC, and BBC ‘The Apprentice’) and Deborah Meaden (venture capitalist from BBC ‘Dragon’s Den’). Since leaving college in 2018, Rose has worked full time for her business. Her objective is to rapidly expand Pura Cosmetics by increasing its output from the current level of 6,000 units per month to 15,000 and increase sales turnover by 300% in the next year. (Source: adapted from https://startups.co.uk/young-entrepreneurs-rose-dyson/) [Show More]

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