COMMUNICATION SYSTEM, CUSTOMER SATISFACTION AND PROFITABILITY AT WARHAMMER IN CARDIFF

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Changes in consumer tastes and preferences mean that companies have to constantly adapt their strategies so as to match customer demands. The existence of many products competing for a shrinking marke... t share is a problem for most companies and calls for the adoption of strategies to beat the competition. A good communication system is good for a company as their product information is passed to customers and any grievances as a result of product use can be addressed. The gaming industry has changed drastically as a result of the modern technologies. Developers and game stores compete to provide the best service so as to attract more players and subscribers. Warhammer is one of the games provided by GameWorkshop which has several store locations across the world. However, their store in Cardiff has fewer customers which call for an investigation into the underlying problems and how the location can improve customer communication and satisfaction. The recommendations will provide insight on methods that the store can use to increase sales of Warhammer to increase profitability. [Show More]

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