Bus 100 Unit 2 Milestone 2.pdf. Grade A+. Masterpiece.

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Which of the following is true about a market segmentation? Describes the phases a product goes through during its lifecycle Focuses more on promotion strategies than pricing strategies Subdivides ... the market based on customer traits to focus marketing efforts Details all of the possible markets a company should try to reach CONCEPT Marketing Strategy 2 Which of the following is a specialty good? Custom painting Socks 6/24/2020 Sophia :: Welcome https://strayer.sophia.org/spcc/introduction-to-business-2/milestone_take_feedbacks/4166944 2/11 Refrigerator Smart phone CONCEPT Product 3 Girard owns a dry cleaning store. He decided to add a pickup and delivery service for an additional fee. What should Girard do to market the pickup and delivery service differently than if he were just marketing a product? Promote early opening hours Promote time consumer will save Promote convenient store location Promote low dry cleaning prices CONCEPT Markets in Marketing 4 A large cheesecake conglomerate is accused of scamming potential customers. A spokesperson for the company categorically denies these allegations. Which social responsibility stance to marketing is illustrated in this situation? Proactive Obstructionist Defensive 6/24/2020 Sophia :: Welcome https://strayer.sophia.org/spcc/introduction-to-business-2/milestone_take_feedbacks/4166944 3/11 Accommodative CONCEPT Ethics and Marketing 5 A cosmetic company created a new cream that claimed to use a well-known ingredient to reduce dark spots on skin. The cream contained just enoug [Show More]

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